What to compare CutCo to?

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japanesechefsknive.com

Great service, price and product lines ($7 shipping on unlimited knives, from Japan, 3-4 days to the U.S.!).
 
Here is my 2 cents about Cutco. Avoid the sales pitch and buy off Ebay, great deals on used knives if you do your research. I found a petite chef for $30 that needed a little TLC. Spent about an hour at the kitchen table with my Lansky sharpener and restored it to better than new. I have over the years figured out with some finesse and learning to use 2 or 3 different angles (17, 20 & 25) and all the stones (coarse, medium diamond and fine) with good cutting oil it is easy to obtain a razor sharp blade. After that an occasional touch up takes only a few minutes to maintain a scary sharp edge with the medium and fine stone. I think the Cutco steel on the smooth blades (not serrated) sharpens very well and would never send one back for sharpening. I have had the Lansky sharpening set for many years and the key to it is you need to buy or build a heavy base to set the unit into, holding it in my hand just doesn't work for me. So, in my opinion any quality knife really is how you treat it and maintain it and while Cutco may not be the very best out there I would bet a sharp one is better than 95% of any knives you would find in most home kitchens.
 
What to compare CutCo to?

Amway.

I've walked up to the booths several times just because I spied some "faux Becker" that turned out to be 440A steel and cost $250 (or some ridiculous number).

They proceed to give me the hard sell on everything, and make it a point to let me know KaBar and BK&T are owned by CutCo.
 
I believe that a GREAT warranty is the wrong reason to buy a tool.

I was once looking at new cars, and a particular sales mgr told me that his "brand" had the top-rated service available for repair of that vehicle. I asked him, if his car was so reliable, why does it need such a great service organization. He got mad...
 
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