Hair, I didn't mean to jump on you, and I'm sorry about that. For other people I HAVE seen this advertising, and its there to be seen.
MGF, I think the degree of upset that this knife garners is just because nobody likes being reminded they spent $300.00 on a knife, only to have another knife come out and say "well, if you liked 'X' but are tired of having to wait for it and pay a lot of money for it, you'll LOVE 'Y!'" Thus, you get a lot of pointing (i.e. YEAH, but its really a Benchmade, and it doesn't have a Bushing!!!), and name-calling (i.e. THIEF).
Now, they don't mention Benchmade in the adverts for the reason that they're trying to create a brand. Its a lot like Mooremaker who has their cheap line of knives made by Camillus, HK who has their knives made by BM, or even Swamp Rat whose folder is apparently made by Blade-Tech. You don't mention who makes the product for you because its YOUR brand.
Silly, really. I mean its someone else's money, why do you care? More Sebenzas for you to buy then. I think taking a crap on someone else's choice of knife (not speaking of true rip-offs here) is really sad. Besides, the Alias didn't rip off the Sebenza, and there are MUCH worse examples of knives being ripped off elsewhere.
-Anthony