There can be a huge difference in performance in coating a blade, or surface treating the steel - which is what Nitriding does. It's NOT a coating that can be scraped off, it's actually impregnating the surface of the steel and bonding more atoms into the structure. You have to machine nitriding to remove it, and dimensionally reduce the thickness. Coatings always add to it, and the right abrasive will remove them.
I've got a lot of nitrided blades, the first dates back to the late '90's, and it's still relatively fresh and unscratched. I've used it to cut shipping tubes with heavy cardboard walls, and it handles them ok, with almost no scuffing on the surface. On the other hand, the first tube I cut up, I used a Benchmade CQC7 with teflon coating and took off 25% of it in less than three minutes of sawing.
Cerakote, paints, polymers, even carbon steel with parkerizing all come off with friction and abrasion. Those are coatings, all they can do is mechanically bond to the exterior of the substrate. As said, nitriding makes the surface harder, more scratch resistant - and comes in colors, if you like shades of grey - it's the current color used in the process and is added like a dye. Crankshafts and aircraft parts don't, they come out a dull silver.
I see coatings for looks, but nitriding as a performance enhancer, making the knife cut with less friction and keeping it's looks longer. If ESEE had a nitrided blade for the 6 I would order it in a NY minute. It wouldn't keep the edge from rusting, but the overall performance would be greatly improved. It would not rust under the grip, either - like Kabars do.
It's not just coatings, it's coatings vs nitriding, and they are two very different things.