Locutus D'Borg
Platinum Member
- Joined
- Dec 1, 2012
- Messages
- 5,212
Any watch enthusiast will tell you this has been happening with Rolex and Patek for the last several years. Secondary prices at 3 times retail prices for many Rolexes & Pateks. And accusations flew that authorized dealers were selling them "out the back door" to grey dealers well above retail.
And grey dealers weren't talking. The frenzy made these coveted watches in higher demand. People from China, Russia, etc. wanted these Veblen goods. Covid brought prices down a smidge, but the demand remains strong.
And many US buyers - millennials and younger - were the ones who boasted that watches were obsolete. Now the people who signaled the end of the watch are collectors.
Finally, I disclose that I own a Patek and Rolex. Both were bought before the skyrocketing prices. The wife jokingly (maybe) suggested I sell the Patek at a huge profit, but I bought it because I liked it.
Oh, for anyone interested Chrono24 is the website dealers and regular people check for prices, new and used, for most watch brands. Dealers worldwide list their watches on Chrono24.
And grey dealers weren't talking. The frenzy made these coveted watches in higher demand. People from China, Russia, etc. wanted these Veblen goods. Covid brought prices down a smidge, but the demand remains strong.
And many US buyers - millennials and younger - were the ones who boasted that watches were obsolete. Now the people who signaled the end of the watch are collectors.
Finally, I disclose that I own a Patek and Rolex. Both were bought before the skyrocketing prices. The wife jokingly (maybe) suggested I sell the Patek at a huge profit, but I bought it because I liked it.

Oh, for anyone interested Chrono24 is the website dealers and regular people check for prices, new and used, for most watch brands. Dealers worldwide list their watches on Chrono24.