No BS here, seriously, the custom knives generally offer a better value over the mass produced knives.
I have a Buck 119 that I've had for about 15 years that I used to use as a skinning knife. I didn't know much about knives or about cutting performance. I thought it was a good knife, it worked okay.
I also used to drive a 1981 Volkswagen rabbit. I didn't know much about cars or driving performance. I thought it was a good car, it drove okay.
Today I drive a 260 HP 6 speed manual Nissan Maxima SE. I think it is a lot more car than that old VW. I also skin deer with a very thin hollow ground skinning knife in hard D2. It drives circles around that old Buck. You can't buy production knives made that way. The HT and grind don't lend themselves to mass production. If you want a truly excellent knife, you're going to be hard pressed to find one like that at Walmart. But if you're like 90% of the knife users out there, you'd never know the difference.
Edit:
When I hold that old Buck knife in my hand today, I see a bunch of flaws. The grind is uneven, the edge is too thick (and soft), the knife is too clunky, and the finish is washed out. For three times the money you can get ten times the knife with a custom.