I know I am going to sound like a snob, but at this point, I only buy knives with "premium" materials. And that includes blade steel.
So S30V, D2, VG10, BG42, A2, 3V etc... are all fine.
440C is okay. Better than "premium" steels in some ways, so I consider it a "premium" steel in my mind. Simple carbon steels are fine too. They are cheap, but they perform well. 1095 can be impressive.
I can afford knives in high-end steel. So I will no longer buy knives in low-end steel. No 440A when I can afford a knife in 440C. And even 440C is close to being on the wrong side of the line.
It really just depends on the overall knife, though. I care more about the overall package. I am into high-end production knives and more affordable customs, not mass produced stuff in 440A. If a nice custom maker uses 1095 or 440C because that is their steel of choice, no arguements from me. But if a knife maker uses it because it is cheap to mass produce, that's another thing. I am into affordable high-end knives, not knives that make sacrifices to be affordable to the masses.
Price is always a factor since I only have so much money, but I tend to buy knives costing $200 to a grand. So they better have good materials.
Again, I may sound like a snob, but I have found that buying a smaller amount of more expensive knives is more fun than buying a larger amount of cheaper knives. I am a knife addict, so all of my extra money is going to go to knives. That is a given. So whether it is more expensive knives or less expensive knives, I spend the same amount. And since higher-end knives are more fun per dollar, they are actually a better bang for the buck.
I have nothing against cheaper knives in working steels like AUS-6 and 440A. I have owned them, and used them. They work fine. But I have more fun owning "higher-end" knives whether I need the improvements of just want them.