- Joined
- Feb 28, 2007
- Messages
- 9,786
I had a fun little post on W&SS this weekend - asking folks to post their collection pictures. The playful theme was that this is "therapy" for the knife addicted. Here is the thread:
http://www.bladeforums.com/forums/showthread.php?t=634986
Anyhow, I've been keeping a curious track of how many RatCutlery knives keep popping up. This is an honest survey (sort of) in the sense that I didn't ask people to show their rat cutlery knives - just post their collections. Good data requires a bit of detective work! Now by posting this thread I'm killing the thread's value for this purpose from the time this post comes public.
At the time of this posting I roughly counted 7 users of 33 who posted their collections (I tried to omit people who posted multiple times their own collections). Interesting enough, this ratio stayed pretty consistent as I moved from page to page. In other words, RatCutlery is batting a pretty consistent 20% market share into the collections of W&SS users. I think that is pretty solid given that the company has only been up for a couple of years now. (I didn't include Ontario Rats in my informal survey counts unless an RC product was also pictured in the picture reply).
Interestingly, but again - I wasn't quite serious enough to compute this in a rigorous fashion, that many users who show an RC product actually show multiple RC products. In other words the victims
D) you guys snared tend to be lifer's.......
The data are up there and people can look at it more carefully than I have. Still there are several good news stories here. 1) RC has made a definite impact on the Wilderness and Survival Skills community - 20% share of peoples collections is nothing to sniff at. This coming from a company that arguably spends a great deal of effort marketing to the tactical community. You guys are doing something right! 2) There is still a large market of rat cutlery virgins for you guys to reach!
You guys will get there, I'm sure of it
Keep up the great job RatCutlery, and here is to the success of your great company!
http://www.bladeforums.com/forums/showthread.php?t=634986
Anyhow, I've been keeping a curious track of how many RatCutlery knives keep popping up. This is an honest survey (sort of) in the sense that I didn't ask people to show their rat cutlery knives - just post their collections. Good data requires a bit of detective work! Now by posting this thread I'm killing the thread's value for this purpose from the time this post comes public.
At the time of this posting I roughly counted 7 users of 33 who posted their collections (I tried to omit people who posted multiple times their own collections). Interesting enough, this ratio stayed pretty consistent as I moved from page to page. In other words, RatCutlery is batting a pretty consistent 20% market share into the collections of W&SS users. I think that is pretty solid given that the company has only been up for a couple of years now. (I didn't include Ontario Rats in my informal survey counts unless an RC product was also pictured in the picture reply).
Interestingly, but again - I wasn't quite serious enough to compute this in a rigorous fashion, that many users who show an RC product actually show multiple RC products. In other words the victims
D) you guys snared tend to be lifer's.......The data are up there and people can look at it more carefully than I have. Still there are several good news stories here. 1) RC has made a definite impact on the Wilderness and Survival Skills community - 20% share of peoples collections is nothing to sniff at. This coming from a company that arguably spends a great deal of effort marketing to the tactical community. You guys are doing something right! 2) There is still a large market of rat cutlery virgins for you guys to reach!
You guys will get there, I'm sure of it
Keep up the great job RatCutlery, and here is to the success of your great company!
The only photo I posted was an older one that didn't have even close to all of my blades in it, one of those not pictured being my Izula. I'm getting a 5 and a 6 this summer.
