So much for the regular Schrade-Walden line, but the answer to the query -- “What’s new?” -- is a knife made like the knife Grand-dad had -- we call it the “Old Timer”!
Schrade-Walden’s “Old Timer” has Romance built into it -- “A knife Grand-dad had” -- its an idea to bring utility Pocket Knives back into the gift field.
We reached back into the old files to find a pattern with the greatest utility -- one that was comfortable to hold that would be practical for whittling, carving, husky enough to stand rough treatment by the gardener or handyman, and yet be interesting to the executive. This sleeve-board pattern with Washington Bolster and meerschaum bone handle was selected, and so we established a separate “Old Timer Department” where the “fine cutlers” specialize on the finest of all knives.
If we offer it to a few choice accounts, they would probably want it exclusively, as it’s a perfect gift for Father’s Day, a birthday, or Christmas for “The man of the house”. Only a limited number can be made, and for that reason we have set up quotas based upon the sales of Schrade-Walden by territories.
The red cedar gift box -- the parchment brochure -- the woodgrain platform, and the $5.00 black and gold price sticker all make this package a profitable one:
Jobber’s Cost: $2.25 each
Jobber’s Profit: .75
Dealer’s Cost: $3.00
Dealer’s Profit: $2.00
Retail: $5.00
The first offering is made with free salesman samples to the jobber, when he buys one dozen back-up stock, he gets on free “Old Timer”! with every one dozen purchased.