Hi Billman,
When I first began promoting Spyderco in European shows in the late 80's, Spyderco was a fledgling company with 8 employees. I could see the world shrinking and felt the need to promote globally.
At the IWA show in Germany, I worked the stand (booth) demonstrating (pitching) the performance virtues or our "203 Triangle Sharpmaker" and our "one hand open" pocket knives. At the time, knives in Europe were very tradional and local to each country, "stag" in Germany, Opinel in France, etc.
Clipits were known as "new fashion knives", their funny blades with holes and clips hanging where the "tradition" should be. And those serrated edges!
People came by to watch the demonstration, even though they didn't understand what I was saying.
I spoke little in European languages (a little Spanish got me by with the Spaniards & Italians), so "hand language" was used al lot.
I sharpened a lot of knives, cut a lot of paper and free hanging rope, and tried to be a "Good American". a "crazy" American, none the less.
We were able to find some good distributors that could see the value of the performance aspect of these new designs. (still a smaller market) They also ended up cutting a lot of paper and rope.
Most of those early distributors are still working with us. (UK, Italy, Australia, Germany, Sweden, Netherlands, Belgium, Israel, South Africa, finland). Good people.
Keeping the price low to the consumer was a task then that we still deal with. We've had many a conversation with distributors on "reasonable" margins.
"If the public price is too high, fewer people can purchase the product and we sell fewer knives".
It's funny, in America we have the opposite problem. "If the public price is too low, fewer dealers will carry the product and we sell fewer knives".
We began making knives in Golden in the early 90's so our USA made "new fashion" knives were an oddity.
I would guess the early promotion helped our "International" presence. Also, back then, we were the only knives with holes, clips, serrations, exotic man made materials, etc.
The rest of the industry came later, so the clips, holes, studs,etc. were not as new.
Interesting question, thanx, brought back many memories.
sal