My LionSTEEL knives I received this week just came in plain cardboard boxes. One was the same exact model as shown above. Same price to me though. Great knives but just goes to show skimpy packaging does not really translate into more quality being put into the knife itself as I often have heard is the expressed desire. No more money was spent on the materials in the knife. Just less on the presentation. This tells me instead of focusing on quality now they are focusing on cost cutting. Makes you wonder what the bean counters will say should be the next compromise? For the LionSTEEL I was looking specifically for a gift and the expectation of the wooden box was in fact a deciding factor. While the cardboard box did look fine I will admit I was disappointed as my expectations were different. I wanted my gift, in this case, to have an "OH WOW!" effect, not "Oh another". This is not to take away from LionSTEEL at all, as the knives are great, just no longer in great packaging to compliment their great product. Makes you wonder how many current knives have they sold on the idea (in part) on presentation and as people find out the change over to cardboard how many fewer customers and returning customers will they receive. I know of at least 1. How much does the 1% in cost savings translate into ?% of sales opportunities lost?