- Joined
- Nov 6, 2011
- Messages
- 644
I think you're paying for the additional labor and QC on a G-10 knife versus, say, FRN. FRN is molded, which I assumes standardizes the process quite a bit. Also, the target market for G-10 alternatives to FRN knives (i.e. G-10 Delica) is probably a more discriminating customer, so I would guess Spyderco is employing some pricing segmentation here, which is a fancy marketing term to mean they think they can get a little more profit from those models. The profit margin on a first class airline seat versus a coach seat, for example.
In the end, most companies don't use simple cost plus pricing. Maybe Spyderco does or doesn't. But if they don't, they're in good company.
In the end, most companies don't use simple cost plus pricing. Maybe Spyderco does or doesn't. But if they don't, they're in good company.