OK. So what you are so rudely telling me is benchmade has decided to change MSRP to MRP. Like Apple. So large companies like WalMart can't buy hundreds of thousands of copies and make their profit on a $.01 per item markup while a small mom and pop store has to charge more because because they have to make a profit on every knife they sell to stay alive. So wherever you go a BM knife should be the same price.
I don't have a problem with that.
Some flaws in your argument:
1) Using hyperbole ( a $.01 profit on every item) does not help your arguement. No one did that with Benchmade knives.
2)
Every Authorized Benchmade dealer must have a brick and mortar storefront, so they'll all have the same kind of overhead (property taxes, utilities, inventory stocking, insurance, etc.). The difference is the B&M-
only stores who choose not to sell over the internet frequently sell at MSRP (not even at MAP), and wouldn't discount at all. Every single one I've encountered said they had no intention of getting more inventory because what they have wasn't selling, and complained about other dealers selling them for less (yet wouldn't even give a 10% discount off MSRP). Guess what? Sell them for a competitive price and they might actually sell some! Even the dealers selling at a discount were making a profit. No one expects them to sell the knife at a loss, but if your business model requires you to sell everything you have in inventory at MSRP, then you have a problem with your business model. That is what put them behind the 8-ball. I guess they whined enough about other B&M stores who also sell over the internet and offered a bit of a discount, so now everyone is stuck with knives that shot up in price almost 30% or so overnight. No increase in QC, no increase in quality of materials or workmanship, just an increase in price.
Come on, the knockoffs' mystery steel is perfectly capable of cutting tape and cleaning fingernails. Just needs a good sharpening afterward is all.
I think you're understating the quality of the knockoffs, there. They are perfectly capable of sharpening a toothpick before needing to hit the stones.
I understand you don't want to discuss this further, but I have two things to bring up.
Perceived value drops when you have internet retailers selling on eBay and Amazon at cut rates. By fixing the price you stop this practice and you keep your brick and mortars in business giving good customer service.
Interestingly, every time I looked on eBay or Amazon for a knife, every dealer selling new for a "buy it now" price was right at MAP or higher. Sure, you might be able to snipe one in an auction format, but buying outright would cost more than buying from someone like Knifeworks or one of the other authorized dealers who offered not only a discount, but also awesome customer service.
As for perceived value: their value fit with the discounted price when you consider F&F, materials, QC, etc. Their QC has had issues -- especially their uneven bevels that require a complete reprofiling to get them even -- which is what drops the perceived value. Before, they were a good value for the cost. Now, they are overpriced for what we get. If they improve their base steel from 154CM to something like CPM-154 (small but substantial change) and
improve their QC, then the value of what we get for our money might coincide again.
With the exception of a couple production knives (Contego is one), and limited/exclusive runs (which were never discounted), I just don't see Benchmade knives being worth the current MAP. I'll keep buying Benchmades because I need a fully ambidextrous knife like the Axis lock (tried a caged ball bearing lock from S'co, but don't like it), but with the exception of limited/exclusives, I won't be buying new. I'll find my Rift, 32 Morpho, and 275 on the secondary market where the price will more closely match the quality.