Why do Good Gun Companies put their Names on Bad Knives

The percentage of the population that will spend more than $20 for a carry knife is quite small. They tend to think of knives being disposable like most of the other items in their possession.

bull when I was at Daytona flemarket in Florida a bunch of people was always coming to me to buy there knifes because I was mainly sale USA made ones and I was not cheap on those.case,kershaw,bear mack. K-bar and that is just some of the names that I was sale there. alot of the other dealer saw what I was sale and they went out at got the same knifes too.
 
I think your father made a good choice for a working knife. I have owed several of the Schrade SP3 Firebird folders (USA made) that a local hardware store sold for $12 each with a whetstone. They have worked great, sharpen easily and are lightweight to carry. A little bit of lateral play was easily tightened using a centerpunch. I am no farmer but I have trimmed hanging palm fronds with my little Schrade.

A knife need not be expensive to do the job. I wish I could purchase and store more of these knife/whetstone sets for $12.

Faiaoga
 
I think your father knows how to choose a working knife. I have the Schrade SP3 Firebird (USA made) that a local hardware store sold for $12 with a whetstone. Lightweight, flat and easy to sharpen. A knife need not be expensive to work well.
 
Knives become part of their line and when a store orders the S&W line, they get all that S&W offers, which includes knives. Now S&W gets to sell knives at a gun store without having to sell anyone on another name brand. I would be wary of Glock shoes or S&W computers too. Their research and time is put into guns, not watches or knives or quality t-shirts.
 
You guys are seriously missing the issue.

Smith and Wesson, Winchester, Colt, etc - these companies DO NOT make, or sell, knives!

The license to sell knives and other items branded with those names were not sold when the firearms manufacturing licenses were sold. They went seperately to different buyers; decades ago. Look at the webpage for these companies and you'll never see a knife, because that's a different company.

The firearms manufacturing license to use the name now belongs to companies that are not the same as they were in the 1950's. In many cases they have undergone drastic changes; including foreign corporate ownership. But people see the brand, not the company or the product.

If you bought a Smith & Wesson (for example) knife you did so because you were (at least in part) influenced by the name. The company that makes the knife knew you would be, so they paid for the right to use that name, and in doing so bought a target audience of customers who wouldn't look any deeper than the label on the box. In doing so they piggyback on other companies marketing, an illusion of traditional value burnished by memories and reinforced by media (books, magazines, and video), and current advertising done without their having to spend a dollar. They don't care about how the quality reflects on anything other than their own future sales.
 
One of the first folders I ever had was the S&W SWAT II. I've gone through countless dove wing bones, used to cut the carpet lines, car repair, and many other countless jobs that I would cringe to put my high dollar blades through. For 15 bucks, I feel I got my money's worth and more.

Glock has their field knife, it's ugly but works, ......just like their pistols! :)

I love my glock 78, I prefer to think of it less as being ugly, and more as having character ;)
 
Lets not forget that Bond Arms chose Buck to make their knives. They are nice looking knives.

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Maybe the gun company executives just don't understand the difference between a good and bad knife.

Many gun executives, as I have heard, aren't even gun guys and probably couldn't tell you the difference between a good gun and bad gun let alone a good and bad knife.
 
I think a lot of gun guys aren't into knives and honestly couldn't tell the difference.
 
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