Why do knife companies not advertise more?

Knife companies focus their advertising on publications that their prospective customers are likely to peruse. I have subscriptions to Outside, Backpacker, and Recoil magazines (amongst others), and I regularly see advertisements in them for Benchmade and the like.
 
Cynic2701 said:
I'm really not surprised. I used a Dyson once and if I didn't hate vacuuming, I'd shell out the $500 for one.

To get back on topic it's probably because most people think of knives as a throwaway item. Something cheap that you can get for $5.
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And the marginal difference, or people who would experience the marginal difference between a good $20 knife and a good $200 knife is too small to make advertising worthwhile.


In other words, everyone vacuums and the difference in performance is so great and so readily noticeable it makes sense.

And, he missed the standalone dyson forum:
http://www.dysonforum.com/

Zero
 
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The ads in the Mags are bad enough, some model dressed up all tactical trying to look tough, I could just see the TV ads now........ :barf:
 
Ankerson said:
The ads in the Mags are bad enough, some model dressed up all tactical trying to look tough, I could just see the TV ads now........ :barf:
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That's the biggest part of the problem. Knives do not translate well to TV, left to themselves they just sort of sit there, and anything else would look like a Ginsu commercial. The best you can do would be a movie product placement where they become associated with some super hero's antics.

The other part of the equation is that knives tend to have very long work lives. Talk to average seniors and you will find that they have used the very same kitchen and sporting knives their entire adult lives. Any half-decent knife can be serviceable for several lifetimes. If you sell enough knives to justify the cost of advertising, the entire global population couldn't sharpen away the knives fast enough to keep the secondary market from overflowing.

n2s
 
But they did advertise back in time---in print--- and the ads for Buck, Schrade, Camillus, Uncle Henry, etc. are still fun to read.
 
"Buy XXXX when you really want a first class stabbin'"

"Be the first on your block to cut yourself with THIS knife!"

There is all kinds of ways they can go with it
 
I do remember seeing a Gerber knife commercial a couple weeks ago. First knife commercial that I've ever seen, besides the Havalon Knives being advertised on MeatEater.
 
I'm kind of glad that SOME knife companies DON'T advertise on TV! :eek:

Besides, if they did, I guess the cost of it might end up being passed onto the consumer.
 
oic0 said:
Its illegal, but until last year so were half the things a man and woman might do in the bedroom. Never heard of anyone being prosecuted for either though.

"LA R.S. 14:95
A. Illegal carrying of weapons is:
(1) The intentional concealment of any firearm, or other instrumentality customarily used or intended for probable use as a dangerous weapon, on one's person; or
(2) The ownership, possession, custody or use of any firearm, or other instrumentality customarily used as a dangerous weapon, at any time by an enemy alien; or
(3) The ownership, possession, custody or use of any tools, or dynamite, or nitroglycerine, or explosives, or other instrumentality customarily used by thieves or burglars at any time by any person with the intent to commit a crime; or
(4) The manufacture, ownership, possession, custody or use of any switchblade knife, spring knife or other knife or similar instrument having a blade which may be automatically unfolded or extended from a handle by the manipulation of a button, switch, latch or similar contrivance.

... skip more boring stuff

J. The provisions of this Section shall not prohibit the ownership of rescue knives by commissioned full-time law enforcement officers. The provisions of this Section shall not prohibit the carrying of rescue knives by commissioned full-time law enforcement officers who are in the actual discharge of their official duties. The provisions of this Section shall not prohibit the sale of rescue knives to commissioned full-time law enforcement officers. The provisions of this Section shall not prohibit the ownership or possession of rescue knives by merchants who own or possess the knives solely as inventory to be offered for sale to commissioned full-time law enforcement officers. As used in this Subsection, a "rescue knife" is a folding knife, which can be readily and easily opened with one hand and which has at least one blade which is designed to be used to free individuals who are trapped by automobile seat belts, or at least one blade which is designed for a similar purpose. No blade of a rescue knife shall exceed five inches in length.

Meanwhile I can walk down to walmart and buy an assisted folder and an AR15, put the knife in my pocket, sling the rifle over my shoulder, and walk out the door. :rolleyes:
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Dynamite is a burglar tool? :confused: Nitroglycerine is a burglar tool? :eek: What are they teaching in jail these days? :thumbdn:

Time was kids learned, “Loot first. Burn second.”

These days the traditional values have gone by the board. :D
 
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