I moved to Fort Worth (after living in a couple other places in Texas, one after the other) to get my second degree at TCU. But having lived there a year, I could definitely see myself living here with or without the university (although to most have us, TCU and FW share the same soul).
It's a fun metropolitan area with essentially no crime downtown or the suburb I live in.
It's got virtually no traffic, even at 5:00, downtown.
I love the unique architecture. The city has a central theme which is followed from the skyscrapers downtown all the way to the edges of the suburbs.
It bleeds culture.
Fun and not dangerous clubs (ala Billybob's, anyone?)
The cops ride horses or drive Z28s. Come on, that's pretty l33t.
It's super friendly.
Ultimately, virtually all the advantages of a large city with none of the disadvantages.
I mean, I could go on and on. I've had very little travelling experience in my life but I really live and breathe fort worth. I've never really connected to a city before moving here.