I certainly agree there is entirely too much writing on the blades of too many knives. Slip joints often have the worst of it, because so man of the blades are quite narrow. I've looked fondly at the design of several Bulldog knives, but have refrained in part due to the writing on the blade.
Just last night, I saw a knife I really liked in the AG Russell catalogue. It is a 5" Schatt&Morgan Texas toothpick design. 4" long, slim blade with "File and Wire Tested" and ATS34 etched onto the obverse side of the blade. The writing makes it much more obvious that the S&M badge on the scale is seemingly upside down. At least you have to turn the knife over to properly read it. What's with that? A beautiful pattern, graceful as the dickens, and this large writing and a bit of small as well.
Of course, like in everything else, one can vote with their dollars. But, if nobody tells these companies that the reason one isn't buying their knives is because of the writing, they go on doing it. I honestly think that I'm going to start communicating my dislike of the writing to the manufacturers/sellers. If lots of people did that, they might pay attention. An occasional lone voice in the wilderness is simply going to be perceived as a crackpot and ignored. Please help me avoid being labelled a crackpot!