If the truth be told: in a competitive market, you've gotta have something to sell. If you're a flashlight manufacturer, how can you distinguish your product from everyone else? You've got on and you've got off. In this day and agenof LEDs, everyone buys their lamps from one of just a few manufacturers, Avago, Cree, etc. Making LEDs requires a tens-of-millions-dollar investment in a semiconductor fab, so no flashlight manufacturer can afford their own. Much the same can be said for batteries; everyone uses the same limited selection. When you're putting the same lamps on the same batteries, the light itself is gonna be much the same. So, someone came up with the idea of a flashing mode. It's not hard to do or expensive. All that was left was to come up with some perceived need for it and convince people that they need it. With that done, the first person to think this up and do it had his distinguishing feature to make his product stand out in an otherwise undistinguished competitive market. And his compeditor had a bad year because his lights didn't flash. So he thought about it long and hard and came up with the idea of making it flash in an SOS Morse code pattern. And so the game continues.