I had a Casio G-Shock die on me, big stainless steel atomic tough solar model. I wasn't surprised because I am hard on watches.
That is what it is like with me. I must have a sub-conscious habit of slamming my wrist onto concrete walls because I always scratch the heck out of the crystal face plats. I've also lost a bunch of watches into the Great Lakes because of my work, where I'm hauling in gill nets or dredgers, the watch catches on the rope and poof its gone. I try to remember to take the watch off before doing these activities but most of the time I'm in the thick of it before I know it and no time to remove the watch. Good news is that the watch pops off instead of carrying me into the drink with it (don't wear a wedding ring for that reason - so I tellz the wife)..
After buying a few Seikos and scratching their face plates or loosing them to the drink, I now just buy Timex expedition or the Iron-man. They cost between $50-$60 and their battery always outlasts the time period over which I eventually destroy them for reasons above.
My preferences are rather simple. A good looking watch with a scratched up face plate is worse looking than a cheap watch with a clean window in my books. I prefer an analogue face plate with a movable bezel (timer), but do enjoy the convenience of the the duel watches that have the little digital window and all the standard digitial goodies like timers, duel time and alarms.
I like black writing on a white or clear background. I love the indiglo light-up and have come to prefer it to luminous numbers. I don't like over-sized face plates as in the G-shocks (they get caught on things that much quicker). I like a simple band. Finally, I hate all the 'Sport gizmos' they try to load into watches. The crappy compass, altimeter, temperature gage etc etc. They all seem so cool when you purchase a watch and then you don't use them or find they are inferior to the better pieces of equipment you have brought with you, or they are so complicated to access (hit 2 buttons at the same time, while holding the third etc) that they are next to useless.
Thats my opinion....Now, I'm off to buy another Timex Ironman.....