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Things Don't Enter Common Language Usage for no good reason.

Don't Buck under pressure.

Buck: will never through you off.

A firend recently sliced my finger open with a knife. When asked what kind, I replied, "A Buck, of course! What else could be that sharp?"
 
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"Buck: You Know You Want One."

"Buck: A Classic Design for Modern Times."

"Be All That You Can Be---Carry a Knife with 420HC!"

"Buck: If You're Haven't Bought One, and Don't Own One, Your Grandpa Must Have Lost His!"

:D
 
Built Buck tough. (Stolen right from Ford, but maybe it would not mind?)

Often imitated, never duplicated. (I think that one's been used before too).

Buck, sharp down to the bone. (Hopefully animal and not human)

Buck. When it counts.

When it counts, count on Buck.

Memories are built on Buck.

Buck it up.

Tough. Dependable. Classic.
 
When you care enough to use the best. (Hallmark)

America's Classic Knife. (Hamm's beer)

America's Favorite Knife (Wonder Bread)

Gee Dad, its a Buck! (Daisy)

The man with the Buck knife. (Hathaway shirts)

Bring out the Buck and bring out the best. (Hellmans mayo)

Aren't you glad you carry a Buck? Don't you wish everyone did? (Dial soap)

King of Knives (Dr. Pepper and Budweiser)

If it's Buck, its got to be good. (Bordens)

Born in fire, cut by hand and heart. (Waterford glass)

You can be sure if it's a Buck. (Westinghouse)

It takes a lickin' but keeps on tickin' (Timex)
 
Buck...everything else is just a knife.

Just me and my Buck.

Built as tough as you are.
 
From Wall Street, to Main Street...from battlefields to cornfields....in the pockets of cowboys to the belts of soldiers...Buck Knives, the choice of those who use knives.
 
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