Would appreciate your opinions regarding a new logo.

Phillip Patton

Phillip Patton

Knifemaker / Craftsman / Service Provider
Joined
Jul 25, 2005
Messages
5,342
Hey folks,
I've been using the same stamp on my knives for the last 9 years. I think it's time for a change, and anyway, the old one is starting to wear out.

I have a customer who does graphics and stuff, so I asked him to make me a new logo in the form of my last name, as an ambigram. (For those who don't know, and ambigram is an image or word that reads the same upside down, or backwards.) Here's what he came up with:

080614-1.jpg


What do you all think?

Thanks,
 
It's interesting, but if I didn't know your last name I sure couldn't figure it out from that.
Tim
 
Hello Phillip!

Very creative and nicely done, but I personally would not want to use this a s a logo. To me it looks too complicated as well, paired with no distinct lines or flow that would make me recognize it at first sight amongst other knives. To me, an effective logo is just that, one that marks your work in an unobtrusive yet recognizeable way (hope this makes sense, hard to express what I actually mean in english).

Best regards,
Alex
 
for logos, especially for knives, they should be equally recognizable at any size. This one might be tough at a smaller size. Logos are tough to develop as it's too easy to overcomplicate them.
 
I agree, it's unique but if someone didn't already know you it would be difficult at first to see "Patton" without a little coaching. Having said that, the first customer knows who he bought the knife from so the problem would not exist until later in the secondary market and could be a good topic for a thread here, "Who made this knife?";)

Paul
 
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A bit busy to tell, simpler is often better in the case of a maker's mark for recognition. Imagine years from now on PBS Antique Road Show some one brings in a knife but can't figure out the maker by it's mark ;) these will surely outlast a few lifetimes...

G2
 
That font makes it too difficult to discern easily and like Lorien said, it will almost surely be harder to do so as it gets smaller.
 
I have to agree with everyone else. Too complicated for a logo.

I like the idea of two P's, one normal, the other upside down and backward, perhaps with each letter stylized a bit.
 
To hard to read.
I honestly really like your current one. It is recognizable even at a distance.
 
Sorry.
Long time graphic designer here...
Too busy.
Too cute.
Too complicated.

I'd go with a stylized P and your whole name along with it.
Maybe even a a pair of P's and your whole name along with it.
I recommend adding your full name because you are only now building your brand.
You need the name to reinforce the logo.
When you have as many years with your logo out there as GE does, then you can drop the name.

My all time favorite logo is the Formula 1 (racing) logo.
Simple, immediately recognizable, clean, with excellent use of negative space.
 
Phillip, to "busy" for me. Just leave it as it is, anyone in the know will recognise your work anyway!
 
Yes, I agree with others as it could be too difficult to distinguish if small and/or it the mark wasn't perfectly applied.

I like marks that are unique and stylish and can be easily seen, however not overpowering to the point that they are the first thing to catch the eye at a glance.
 
I also think it's difficult to read. Perhaps a stamp with your name and a small simple logo.
 
I am opposed to logos as a makers mark. Do as you have done, be proud of your work and put your name on it. How many threads appear here asking who made this knife because it is marked only by a logo or initials. Just my two cents.
 
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