I did some searches on Amazon prior to Father's Day with watches and have been bombarded with advertising for watches that I know absolutely nothing about in terms of brands and quality.
Be careful about buying watches at retail. There is tremendous markup and everybody wants to sell you a $20 watch for $150. That would be like going into a store to buy a low priced Kershaw and spending $300 on it. The exception would be to go to Walmart and look at their Casio and Timex watches. You can find watches good for outdoors and watches good for dress, and not spend a lot of money.
If you really want to get into watches there is a lot to learn. Check out forums such as watchuseek, timezone and pmwf and you can learn there. Your best bet on buying watches is to learn what you want, what it should cost, and buy it from an enthusiast on a forum, like buying knives here.
Personally I love my Citizen
Their solar polar technology is top notch, from what I recall it has a 6 month reserve if it's taken out of light on a full charge and if you take care of it the battery is suppose to have 80% max charge in 20years.
Not even close. They are good watches but the eco-drive technology is very primitive. I've owned 3 of them, and had trouble with 3 of them. If you keep them in the light a lot they work pretty well and are reasonably reliable. If you believe that "6 month reserve" stuff and leave it in a drawer, you will kill its battery very quickly. There are a lot of businesses that make a lot of money by replacing batteries on eco-drives that have died. I found some of these businesses and they will admit that the average eco-drive battery will only last 5-10 years, and then costs $100+ to replace it. I have a Luminox with a battery that lasts 7 years, and I can buy the battery in the store and replace it myself. I sent my remaining eco-drive into Citizen and they replaced the entire movement, now it lives near a window where it gets fairly constant light.