Of cause I concur that something like 0.2 or 0.3 is unsuitable for this knife, I gave those numbers in reference to blades on traditional folders. Still, Its my opinion that 0.7 is too thick, even given the advertised purpose/nature of the knife, especially considering the steel. If I would've found that kind of geometry on the Apocalypse I would've been happy enough with it, since its more of a chopper (though even then its still on the thick side). 0.4 would have probably been ideal. Given the right heat treat, and without abusing the knife as a prying tool, you would be hard pressed to chip out Elmax with such a grind.
At the time I thought that maybe they increased the thickness so that the edge would stand up against chipping in very cold temperatures, considering the marketing material. Obviously not a situation most customers will find themselves in. Who knows ultimately.