- Joined
- Oct 5, 1998
- Messages
- 3,148
There is gold in the comments written by Anthony. Unfortunately, some people are refusing to acknowledge what he wrote.
One of the keys to the success of the tactical genre is the secondary market. Most tactical knifemakers have learned to price their knives while totally disregarding the secondary market prices. If the knifemaker makes a popular design, the secondary market price soon is higher than the original price. This helps the knifemaker in multiple ways:
1) The demand for their knives increases
2) Their backlog of orders increases
3) The knifemaker builds a "brand" by actively marketing
4) The knifemaker sells more knives & makes more money
5) The knifemaker can afford more tools to increase production (CNC machinery)
6) Repeat steps 1-5 until the knifemaker is satisfied with their income
Buying CNC machinery does not guarantee success. However, the monthly payment does emphasize the importance of selling knives!
When I buy forged knives, I'm aware I will probably have to wait if I want sell the knife. I'm also aware I may not get back the purchase price. Contrast with the tactical knife secondary market where hundreds of knives sell every day, many at a profit.
Knifemakers have to actively market to collectors at the correct price point if they want to be successful. Good collector attendance at shows is an indication of how well the knifemakers are marketing. Good sales at the show are a result of proper pricing.
BTW, The list of knifemakers posted at the CKCA show is interesting. Some diversification in the type of knifemakers may increase membership.
Chuck
Thanks Chuck.
Funny thing happened today. A great ABS and stock removal maker who many of us know saw this thread and realized that I had resurfaced from a few other hobbies I have and called me today to discuss his take on the current market and to remind me of a standing order I had given him years ago that we had never solidified. I ordered a knife during the call sight unseen because he is a maker I have extreme confidence in. It was a great day.
Lots more to reflect on.