I just recently went through the scenario of upgrading kitchen knives. I spent mos. (Ontop of knowledge I already had), comparing brands and sets, pro's and con's vs. Price etc....
NOW mind you, I had a big box China set that wasn't the worst. They were a Paula Dean set I got at a crazy cheap discount rate right after she had her contoversial comments go mainstream... it was like $16.99 clearance for the whole set, and they did serve us well for a few years...
In any case I found Costco carried a full Shun Sora set for <$500 w/ block. VG-10 edge welded to a 420hc spine, and further cut costs with cheaper plastic handles and not full tang, but I decided it was the perfect balance of quality/reputation/value... I couldn't be happier with the purchase so far.