I can only assume you are addressing the Apple Marketing team.
Total ignorance. You obviously have never used a Mac for any length of time. When I read comments such as yours, I just laugh. It's not about 'fanboyism' it's about truth. I've used PCs for much longer than Macs and Windows sucks - end of story. I'm sorry but Macs are superior in virtually every way. Apple designs great products. Look at the iPhone, Apple walked into an arena full of cell-phone players and they handed-their-asses-to-them overnight - with their first cell-phone product. Apple takes tremendous care when designing products - they want positive user experience - not frustration. The hardware is NOT identical ... sure there are similar parts and sources, but there are major differences. Especially in the quality department and with testing that hardware against the OS and 3rd party software.
I used a PC for the majority of my life [and at work], so I consider myself an authority on both. I used to think Windows was *awesome*. I'm not just an email/web user, I use my computer for CAD and graphics so I need a kick-ass machine. In 2003, I decided to switch to a Mac - whoa ... BIG difference. Within a week, I knew I would never touch Windows again - at least for my personal computing.
1] What makes the Mac so much different than a Windows box is this: the hardware and software work seamlessly together. All of Apple's Mac configurations are tested with the OS [OSX] so there is no BS. The Mac just works - period. Buy a new printer, camera, scanner or other peripheral - on a Mac, plug it in and go to work. On a PC - drivers baby ... and make sure you update them. It's impossible to test every possible config on a PC - because nothing is controlled.
2] Viruses - No one runs anti-virus software on Macs - no one. Why, there is no need. Someone mentioned a trojan worm for Macs above - where ... prove it. Macs aren't impervious to virus', but they aren't like the Swiss Cheese that Windows is. Perhaps someday we'll face one, but not yet. I know a lot of Mac users and I have never come across someone who's been affected ... this would be 'headline' news for sure. The backbone of the Mac OS is UNIX-based, which is very robust and tough to 'break into'. This is why UNIX is used the world over by banks and defense departments.
3] More expensive - you betcha. But you do get what you pay for. The reliability, incredible performance, and frustration-less computing is worth the added cost - to me. Plus, no one can argue that a Mac is a gorgeous piece of hardware. Take the beautiful aluminum unibody MacBook/MacBook Pro and compare that to the plastic Dell you paid $300 less for that's heavier than a cinder block - still think you got a good deal? Similarly spec'd Apple and Windows machines are often very close in price. Do your homework.
4] I have convinced at least 40+ people to switch, even some super die-hard Windows users - NONE have considered their move a mistake and NONE have gone back.
5] At work, I used a PC ... these were some supposedly sweet machines with tons of processing power etc. They were total garbage. Not only were we running Win.XP of 2001 vintage [b/c Vista is crap], but there were constantly problems. These so called 'workstations' were terrible - they maxed-out at 3GB for RAM whereas my 4 yo Mac could handle 16 GB. My PC's high-end graphics card would constantly distort the picture when pushing high-res graphics. It was a nightmare around every corner. There were even crazy problems like when I stuck a USB key into the USB port on the front, the machine would reboot [this was repeatable on other machines too]. I *hated* working on these PCs ... the hardware was beyond cheap crap, the OS was dated. I cannot believe the majority of the world still uses Windows - it's unfathomable. Mac OSX is so elegant and efficient and intuitive ... it's so sophisticated it's dead simple and your productivity will skyrocket.
6] Need PC programs from time to time? Or games that aren't on OSX yet. Run Windows from 'Boot-Camp' for zero performance hits or from 'Parallels' within OSX. Easy. In Parallels, Windows-based apps will load right into the OSX environment. Make sure you have anti-virus software when running Windows though!
Go to an Apple store and take a look for yourself - you WILL NOT look back.
Macs are simply better machines and they currently have a waaaaay better OS. They're not for everyone, but 98% of the computing public would be much better off on the Mac platform. Do believe the hype - it's legit.
Guess it wasn't the best job.