I think the blade steel is a consideration when buying a knife but is secondary to the rest of the knife desigun. If the handle/knife body is uncomfortable then who cares about the blade steel? The knife won’t get used!
With a few decades of serious knife use as an enthusiast, outdoorsman, and service member allow me the opportunities to use bladed tools all over the globe and more than my fair share of combat deployments, this has also been my conclusion. I love the innovative aspects and even the nerdy, geeky aspects of metallurgy magic in knife steels…however, I’ve seen “the best, premium” marketed steel touted for those same three-plus decades. I still want to see the innovation, but quite frankly the differences in performance are really miniscule to the average knife user. Cost is always a factor as well, which is why some old-school steels are still a large part of production choices.
Now, the steel type is more of a consideration of knife-use and the heat-treatment, the latter largely impacted by maker or manufacturer reputation for optimum hardness and consistency. I have a custom “bush sword”, a Szabo Bush Sword, in ATS-34, heat-treated superbly by the (no longer in business) Ernest Mayer of Black Cloud Knives. I have abused that 17.5” blade of a supposedly brittle steel and while I did get a few dings, I was able to straighten them out, but it has never chipped. Conversely, even custom makers get bad batches and I had a lovely Scandi design in D2 from Charles May that literally chipped (very noticeable) doing feather cuts on a straight-grain pine 2x4.
Heat treatment and blade profile often more important than the choice of steel.
Is it Bladeforum heresy to not really consider the knife steel as a high priority for choosing a knife

? I’ll admit, I have several categories before I really focus in on the steel choice…
1. Intended use
2. Design
3. Maker/manufacturer
4. Reputation for heat treatment
5. Blade profile and grind
6. Sheath
7. Steel
8. Ease of sharpening
9. Corrosion resistance
The “grail” of knife steel has been discovered, introduced, and marketed a few dozen times over the past few decades and it will continue as long as mankind still has the capacity to innovate, experiment, and improve metallurgical processes. Ironically, I would feel more comfortable with an old school high carbon steel like 1095, O1, A2, or even a budget stainless like 420 or 4440C that has a great design, blade profile/geometry, and heat-treated by a reputable maker/manufacturer than a mass-produced premium steel that isn’t from a well-known, reputable manufacturer. Don’t forget purpose. While some premium steels can be exceptionally tough, they’re often compromised when used as a heavy impact, chopping tool where the heat-treatment is just as important.
I still like to follow the evolution of knife steels, but I no longer care as much about the steel choice as much as a design, blade profile and other aspects for a particular knife choice...
ROCK6