if anyone has ever read the burke series of novels by andrew vachss, his reasoning for calling his giant bird dog (or neopolitan mastiff... cant recall off the top of my head) pansy, was because his last dog devil killed an intruder, and had to be put down becasue of it (no help from his name).
when i start making knives for "deanimation" purposes, the company is gonna be called something like "daisy tools" or "kiss and tell forge", something so fluffy and girlish that you laugh at them every time you see them... cause i dont want anyone using them who isnt willing to get past a horribly executed naming and logo capaign seemingly aimed at 11 year old girls. though that may work against me in the long run... well, as long as their all black