He has certainly come a long way on his knives in the for sale area in terms of finish and has a certain personal flare when it comes to design (a bit united cutlery-ish for my tastes).
However, that said, I don't think there is anything wrong with being critical, even if it is highly critical, of makers who are selling their wares and exhibit less experience than their marketing seems to imply. Now we got rock video's and music in the background and everything all kind of gimmick'd tricks that probably bring in the teenage boys in droves. Seriously though, he tried to step right up to the league of makers who have been spending years on their craft and developing skills.
When I see the posted video it tells me that the person doesn't really know much about wood working. So how is he supposed to know how to make a knife designed for such a purposes? Then I see guys like Bryan Breeden who is posting about camping and firemaking all the time, a guy who loves the outdoors and using knives (not only his own) in the outdoors. He just happens to be a maker too and I trust his work. Similar goes for Andy, Scott Gossman and others. Heck, we have Rick who is master of cold survival, sews all his winter clothing and just happens to make awesome knives.
To me, these fellows know the importance of their heat treat and what it really means to have to rely on your knife in the woods. While they certainly put aesthetics into their knife designs, it usually isn't their first consideration. I guess I just trust that and part of this trust has to do with what I know of their character. I also don't see these folks, the ones I respect, engaging in the same kind of over-hyped marketing strategies.
If you put yourself out there, and you are selling what you are promoting, then you better be willing to take some critique.