We'll agree to differ on the knife itself, I think it appears a very functional little package, but I'll agree with the rest.
That's how come I got to agree with DocArnie and These_Nutz all at once even though they seem to be saying opposite things. Yes, it is truly expensive for what it is, and it if it wasn't for some nifty marketing it couldn't command that. Yeah, well overpriced and marketing appeal to authority driven. [I hate marketing, and love to rootle through the techniques. Current favourite in the Emporer's New Clothes line up is the rather dandy and somewhat sneaky technique of calling a finished knife double cut, and charging extra. You don't need genius if you can keep a poker face].
Still, in agreement with Arnie, I don't think it's conspicuously overpriced, as in many others get away with some devilish marketing too. I don't think it is overpriced in the same way as when say Strider went all damascus, and a whole raft of quite high dollar knifemakers in that area all looked at the price and yelled WTF.