They're no worse than all the people buying jersey's or anything else in support of their favorite 'team' which is, in most cases, a group of millionaires 'working' together at a place that will pay them the most.
I haven't scaled Everest or done any freefall skydiving, so I am not going to critique those that have.
As to BG's marketing/branding with Gerber...put yourself in his shoes...you've managed to get ahead a bit in life and get some fame...a major company comes up and says 'Hey, we'd like to put out some gear related to your chosen profession for X amount of dollars.' Wife, kids, mortgage, car payments, etc etc etc...you going to say 'no?' I'll believe it when I see it. Real easy to talk when the offer isn't on your plate.
Gerber is smart enough to know that the for the VASSSSST majority of America, $50 is a lot of a knife...over a hundred and you're into the serious knife enthusiast that represents just probably a fraction of a percent of the knife buying market. Gerber is not a small sub 20 person company...so they need to make a buck. They go for quantity. It would be great if they came out with a worth $400 knife that was a serious competitor, but they'd probably go out of business...they just wouldn't sell enough.
It's like people hating on the orange trim? Really? Unless you're a for real deal mil/LEO person that needs a tactical camo finish on your knife, that blaze orange is an extremely good idea for an outdoor knife. I put blaze orange lanyards on all my knives so that if they do get dropped in the brush weeds, you know out in the woods, I'm not being ubertacticcool looking for it 10X longer than I need to. Difference between fantasy and reality.
Are Gerber's mediocre with less than top draw materials? Yep. But they're also not $300, and most folks shopping at wallyworld would never buy a $300 knife. Just the reality of life folks. But I will say, for the $$, you're getting a decent value and a good starter knife before you move onto something of higher quality, if you choose to do so. The USK, for $50, as a 'system' with the whistle, fire rod, etc. is not a bad knife for people who aren't looking to deliberately trying and break it. I never understand people that will look at a 1/32" thick tip of a knife and be surprised when it breaks when the stab it into a an old Maple knot and snap it out sideways. Ummm, dah. I've said it before...you used to be considered an unskilled idiot looking for a village if you broke your knife through misuse. Now its lauded ad being the knife's fault. Missing the boat folks.
I've been meaning to pick up the Pro version just to tinker with, but there's been a few projects get in the way. All things considered, it doesn't seem half bad, again, as a system. And his little hatchet doesn't look half bad for its intended purpose.
And as I've also said before, I'll have a massive amount of respect for the parents that can still afford to take their kids camping because they are NOT buying $400 knives.
Just my $.02 worth, YMMV.
BOSS