Well, I'm a fan of Ontario's more modestly priced offerings (SP-2 Survival and 499 USAF Pilot Survival) as well as TOPS 'Brothers of Bushcraft Field Knife'. I'm not currently looking for a replacement but if I was, I'm pretty sure I'd be willing to look further than Gerber's Bear Grylls line OR Les Stroud's Camilus line. I have seen some pretty bad failure in both lines.
I guess for me what it comes down to is actual results (or at least the major lack of bad results) instead of someone's name and a bunch of slick advertising and propaganda before I'll lay any money down anymore. I used to buy LOTS of products this way and I can tell you how much I wish I had just waited and not impulsively gone the cheap route because quite frequently it just ends up costing more money in the long-run. (bought several items more than once due to cheap, shoddy manufacturing and substandard materials).
But no more, at least not as much as is consciously financially possible. I'm tired of getting fleeced by slick advertising when all it really is...is junk.
No offense, I've watched the review on this knife in your thread and it APPEARS to be better quality than previous models. For your sake, I hope this is true.
Nobody should be put in a position to throw away good money on garbage simply because some TV personality slaps their name all over it.
Just my $0.02