as well, this very forum is the "insider connection".
we have access to Ethan Becker (the boss).
we have access to the process, the maker, protos, photos, and so on.
early access is COOL
they could just make you wait with zero information.
for the faithful, we get to know things, in advance, and be the first to pounce on something special.
personally, i'm all for it. even if i didn't get one first
or second *sniff sniff cry*
but i WILL GET ONE
pricing, tricky. need a field bag NOW? well, generic military field bags can be had.
are they exactly like Ethan's? no. are they close? maybe. they do have a strap
imho, sit back, enjoy the ride. it's bumpy.
as for demand? they should sell well enough, if competition over 20 year old backpacks is any indication.