+1. This knife could - and should - MSRP at $70, with a street price below that. But Benchmade's price-fixing scheme (
Minimum
Advertised
Pricing
Policy), combined with its Premium Pricing strategery results in a street price more than twice what it objectively "should" be. But as long as we keep rewarding Benchmade with our credit cards (I stopped when MAPP started), they are going to keep their knives priced in the stratosphere.
"Premium pricing (also called image pricing or prestige pricing) is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price."
https://en.wikipedia.org/wiki/Premium_pricing