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Benchmade's new MAP for Gold Class is full MSRP

Discussion in 'Benchmade Knife Company' started by halflife78, Feb 7, 2019.

  1. halflife78

    halflife78 Platinum Member Platinum Member

    261
    Mar 9, 2016
    I don't normally get involved in the cost complaints around Benchmade, but this is just stupid and good way to start pushing customers to other brands.

    Luckily MAP only applies to advertised pricing, dealers can sell at whatever price they want as long as it isn't advertised outside of MAP.

    [​IMG]
     
  2. BMCGear

    BMCGear Gold Member Gold Member

    Jan 4, 2014
    [​IMG]
     
    edamhcneb, 7east, John_0917 and 4 others like this.
  3. Heirphoto

    Heirphoto Gold Member Gold Member

    964
    Jun 13, 2007
    Limited unlimited ? Wait, what?
     
  4. BM-EDC

    BM-EDC Gold Member Gold Member

    224
    Jan 26, 2016
    Nvm
     
    Last edited: Feb 7, 2019
  5. Dogdrawz

    Dogdrawz Gold Member Gold Member

    895
    Aug 15, 2016
  6. DrRollinstein

    DrRollinstein Gold Member Gold Member

    884
    Feb 20, 2018
    I believe those are the ones that run for a certain amount of time, but they produce as many as needed. Where limited is a small amount produced
     
    Heirphoto likes this.
  7. Heirphoto

    Heirphoto Gold Member Gold Member

    964
    Jun 13, 2007
    Thanks, that make sense.

    That might be a good idea for those makers doing sprint runs as well. Make them till demand slows down then stop rather than a fixed number that is gone instantly.
     
    marrenmiller likes this.
  8. ndmiller

    ndmiller Platinum Member Platinum Member

    Nov 30, 2015
    IMHO this just moves money from flippers to dealers, probably a good thing. Others should follow on Sprint Runs as well.
     
  9. halflife78

    halflife78 Platinum Member Platinum Member

    261
    Mar 9, 2016
    Nope, based on what I heard the dealer margin is less, so BM is making more here not everyone else. Don't know if this is accurate though.

    To clarify, I heard dealer cost went up so margin is lower and the offset was the new MAP structure.
     
  10. Mo2

    Mo2

    Apr 8, 2016
    Prices for gold class to begin with are outrageous. The people who buy them have enough funds to not really care and are die hard fans to buy a benchmade over a custom for the same price or less. Then you have collectors, flippers, etc.

    Alot more to add to this but I think this says really all that needs to be said atm.

    If it gives dealers more profit for the few they will sell that's fine. They don't really do anything for that extra profit imho if they ain't inspecting them before they leave.
     
  11. Darkera

    Darkera

    323
    Oct 22, 2016
    Geez this will really eat into the number of gold class knives I buy every year...
     
  12. miltmaldo

    miltmaldo Gold Member Gold Member

    Feb 5, 2012
    New owners LOL .
     
    Sigguy likes this.
  13. halden.doerge

    halden.doerge I'll Sharpen Your Knife Gold Member

    Aug 17, 2014
    This affects me in no way whatsoever.
     
    marrenmiller, willc and John_0917 like this.
  14. halflife78

    halflife78 Platinum Member Platinum Member

    261
    Mar 9, 2016
    This could be them testing the waters on a complete MAP change...
     
    Goetztalon and Cypress like this.
  15. halden.doerge

    halden.doerge I'll Sharpen Your Knife Gold Member

    Aug 17, 2014
    I tend to doubt that, but hey anything's possible.
     
  16. Chariotz4

    Chariotz4 Platinum Member Platinum Member

    763
    Jul 5, 2016
    Given (as others have previously mentioned) the high price of entry for a Gold Class knife, it's been my experience that a lot of them tend to make their way to dealers, only for dealers to sit on them for a while because the price point greatly narrows those in the market for one. Given this news of MAP and MSRP being the same advertised price point going forward for gold class knives, will the old/older stock of Gold Class knives (some of which dealers have already had for several months) like the Gold Class Foray or Gold Class Valet that came out within the last year also be retroactively subject to this new policy? If some of those knives have already been sitting for several months, I personally don't see an overnight price hike of several hundred dollars doing anything to help them sell any faster.

    Something that I'd like to put out there for the sake of conversation is this; I can understand the reasoning behind the move (even if my wallet doesn't support it). When Benchamde is trying to market their Gold Class knives as essentially a high-end luxury product without compromise, (to some) it could be seen as weird that those same products are being sold "at a discount" from the moment they hit store shelves. The (possible) perception being (again, to some) that the way it's currently being marketed cheapens the product in the eyes of some consumers. Maybe not the best analogy, but to me, it's similar to how if you go to a car dealership, they have a variety of incentives (usually price/discount related) to get you into a Honda, Ford, Toyota, Chevy etc. However, if you're shopping for a Ferrari or a Lamborghini, the price is "the price" because when they sell you the car, they're also selling you on the brand, and applying the same tactics used by everyday automobile manufacturers would possibly cheapen/alter the perceived brand image. Whether Benchmade should/shouldn't be pulling this move is an entire conversation unto itself though.

    I'd also like to add this; when Benchmade prices their products (re:setting MSRP), I like to think that they do so with the MAP price in mind - kind of like how a grocery store might inflate regular prices before a sale so while the deal might seem pretty decent and incentivise people to buy, it's actually not that far off from the regular retail price. What I take that as is while they'd like to make "X" amount of money off of a knife, they're clearly ok/able to do fine making "X-15%" off their knives. With this new stance on MSRP/MAP pricing on their Gold Class knives, it would be nice (although I highly doubt seeing this happening) if they lowered the MSRP towards the MAP side of things (where they were clearly ok with selling Gold Class knives at previously). This way, they're still moving forward with the one "non-discounted" price for any perceived optics, but it's also not just an overnight arbitrary price hike either.

    Just my $0.02.
     
    Darkera likes this.
  17. brandonhauer

    brandonhauer

    3
    Jul 14, 2018
    this only puts more money in the dealers hands
     
    Last edited: Feb 14, 2019
  18. SharpieB

    SharpieB Gold Member Gold Member

    Oct 31, 2017
    I love Benchmade and own a bunch of their low rent ones (no gold :p), but wouldn’t buy one that cost more than a CRK, Hinderer, Medford, etc. Just me. Same with Spyderco and ZT - nothing they make is worth over $300 IMO and most of my favourites are under $150.

    Good on Benchmade and their dealers if these fly off the shelves, but I won’t be going near them.
     
    cali, sliceofaloha and Cypress like this.
  19. halflife78

    halflife78 Platinum Member Platinum Member

    261
    Mar 9, 2016
    Nevermind, not getting into a pointless argument about who make profit here when it won't change anything.
     
    Last edited: Feb 9, 2019
  20. Darkera

    Darkera

    323
    Oct 22, 2016
    I wouldn't pay Medford prices for a Medford! Price aside, the gold class offerings just aren't my thing. The William Henry "kitchen sink" aesthetics look gaudy to me - sometimes more is less. But who knows, maybe one day there will be a Valet or Foray or 765 gold class that demands my $$$.
     
    Cypress and sliceofaloha like this.

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