Maybe they're playing you. They played me.
I was about to order a flashlight... I was taking a while deciding between the L1D and the P2D. Hmm.... So I spend about 45 minutes comparing and contrasting, trying to decide... And I finally settle on the P2D for $44. I add to cart and check out.
What? The price has gone up to $47.10. What the hell? I look at a previous tab I had open from those 45 minutes before, and the price was $44. I open it in a new page, and lo and behold, $47.10. My friend's Zippo that he was going to order also went up while we were waiting.
They must have seen that we were browsing and raised the prices on us.
The next day, the price for the P2D was back down to $44. That sucks, but I guess whatever... They were still the cheapest.
I say Your Corner Store, unless you can find a better price at NGK or Knifeworks. Or if you like a better warranty, fenix-store's site sells them a little bit more expensive, but they will warrant the lights for life.