Blade Show research?

Joined
Mar 13, 2002
Messages
2,125
Every year there is a brief survey given everyone prior to admission, at Blade.

These are roughly the questions i remember:
Age range?

How far do you drive?

What is your annual knife budget?

What are you, knifemaker, hobbist, collector, vendor?

What is primary area of interest, custom, tactical, production, antique..

Or Maybe i'm off base - may have forgotten exact questions (please correct me if you recall more accurately)

The main thing - has anyone had access to the data? Has it been published anywhere?

I'd like to know as a casual- but interested observer, for example the broad market trends - what areas have been growing and which shrinking in the past ten - twenty years for example , and state of the economy?

Can someone find out and post here?
Thanks,
David
 
Hi David,

Custom knives tend to move in cycles. There are large cycles with smaller cycles inside of those. Usually things like handle material, scrim or engraving.

For the last 5 years, cycles are moving faster and the custom knife market has become very fluid.

This is due almost exclusively to the amount of information about custom knives you can find on the internet.

Makers get hotter quicker...Makers cool off quicker.

The style cycle is much shorter than 20 years ago.

The material cycle is much shorter than 20 years ago.

Right now Tacticals are super hot...for now. Price point is no doubt one of the driving factors here.

Forged blades have cooled some for now...for now (as they were super hot for the last 5 years). This is due primarily to the amount of forged blade makers entering into an already crowded market.

Presentation folders seem to have seen a slow down. $1,200 to $2,500 range. Much like the tacticals Price Point is no doubt one of the driving factors here.

Collectors are doing more and more homework. While many makers do not know what their position in the market...many of the collectors do. They are figuring out which makers offer value pricing and which don't.

Twenty years ago "Name" was very important. Today "Name" is very important...but it has to go with an improving position in the market. Makers who have hit a plateau and/or have a decreasing position in the market are going to take a hit.

This has been evident for the last 18 months. Many top "Name" makers are not selling out at the major shows like they used to.

Organizations like the ABS are witnessing a changing of the "guard". The new MS makers and the very established JS makers are pushing aside those MS makers who if they had to test today would have difficulty keeping their MS.

Custom knives like most other products go through a predictable "life cycle" (with some exceptions).

To a large extent collectors are still buying what they like. However, more and more are "peeking behind the curtain" and are at least considering outside influences on their purchases.

Before people get their panties in a wad. This is a generalization of the market today...TODAY. You don't like what is happening check in again after the Blade show. As new trends, styles, materials and makers will no doubt step to the forefront.

There are a finite amount of custom knife collectors. So as one are of custom knives expands...another contracts.

Oh, there is no empirical data regarding sales/trends written down anywhere for someone to access. My information comes from my own records and having been a keen observer of the custom knife market for the last 25 years.
 
Last edited:
Thanks Phillip & Les,
I appreciate the information!

Les,
What about antique knives? The prices don't fluctuate as often or as much i would guess-

also, wonder the status of antique knife dealers, tables. Do they get pinched or feel the "squeeze" of new custom makers or factory knife companies?

seems like there might be a tougher road- an inherit advantage to someone making a knife over one who buys for resale, on basis of profit margins..

And why wouldnt this apply to any dealers of custom knives as well- smaller profit margins?
David
 
Hi David,

I know absolutely nothing about Antiques or their markets.

I know absolutely nothing about Factory/Production knives and their markets.

Those seem like questions for another forum other than the custom and handmade knives forum.

seems like there might be a tougher road- an inherit advantage to someone making a knife over one who buys for resale, on basis of profit margins..

Yes, the maker would in theory make more money than the collector who is buying purely to resell.

The exception to this would be the "Arbitrage" knives. The majority of knives being bought to resell are the "arbitrage" knives. Those that can be bought (usually at one of the drawings at a show or waiting for delivery from the maker) and immediately be sold at a profit. Depending on the knife the "Net" profit advantage would almost always go to the collector.

However, this group of "arbitrage" knives and their makers make up a very very small percentage of the knives currently for sale out there. Count all the custom knives on the 400 + tables at the Blade Show. Then count up the total of the "Arbitrage" knives. You are probably looking at 1% or less of the total knives at the show.

Of course "Random Selection" ...the drawing. Coupled with the amount of collectors who are "willing" to pay the premium desired. Will severely limit your ability to obtain and resell one of the knives.

The one aspect of this current economy that has affected custom knives across the board (with few exceptions AKI knives as an example) there are fewer collectors willing to pay high premiums. Not to say they won't pay "A" premium....just not like the premiums of say even 2 years ago.

And why wouldn't this apply to any dealers of custom knives as well- smaller profit margins?

Yes....However.....

When you get a chance Google "TVM" (Time Value of Money). This will probably explain the advantage that is available to the dealer that can utilize TVM.
 
Hi David,

...
When you get a chance Google "TVM" (Time Value of Money). This will probably explain the advantage that is available to the dealer that can utilize TVM.

I can't get my head into "TVM", just looking at wikipedia- the more technical and abstract it becomes, i completely lose sight.. (I'll take your word for it.) ;)

if in part, it means calculating risks, future profit- i wonder how that jives with the volatile & emotional aspect of "collecting"?
David
 
I can't get my head into "TVM", just looking at wikipedia- the more technical and abstract it becomes, i completely lose sight.. (I'll take your word for it.) ;)

if in part, it means calculating risks, future profit- i wonder how that jives with the volatile & emotional aspect of "collecting"?
David

I didn't look it up but I'm thinking of the old time versus price versus quality triangle. A dealer invests and is able to hold onto a piece for the long term. If they are lucky they'll get their margin quickly, but they are able to wait and hold onto a piece for the long term. Waiting for a market shift or that collector that "must" have it to get a look.
 
Hi David.

if in part, it means calculating risks, future profit- i wonder how that jives with the volatile & emotional aspect of "collecting"?

First lets clarify something.

Collectors...collect. With regards to custom knives, it has been put to me consistently for the last 11 years on this forum. That Collectors buy what they like and there is no such thing as "investment" grade knives.

Most collectors do buy what they like which is why so many overpriced knives are purchased each year. Most makers don't know their position in the market they are competing in. Consequently their prices are a "guess" as much as anything.

Most collectors don't know the makers position in the market (and apparently most don't care..which is good for the makers). Consequently, they don't know they have over paid until it is time to sell the knife. Then the "After Market" lets them know how they did. Remember the "After Market" are their fellow collectors.

Second, dealers are not collectors! Professionals, who in theory do not get emotional about a purchase. Even do we do at times. Speaking strictly for myself, I spent a lot of time developing my "Position" theory and it's application. Consequently, I know what the price should be for a given knife in just about any market. That price being the price that will remove the knife from a makers table or website and find it's way to a new place to live!

Risk aversion is more of a financial planning term. In other words how much are you willing to risk to possibly make a huge profit. Low risk aversion...the CD at the Bank. High risk aversion..Derivatives!

The custom knife market, like most other product markets have those buyers who are known in marketing terms as "early adopters". In the case of custom knives they are the ones to buy new makers work, buy knives with new materials, buy new...well anything with regards to a custom knife. They have a high risk aversion.

The majority of custom knife collectors (especially in the first 1-5 years) are looking more for that "CD". They have limited "Custom Knife Knowledge" and feel more comfortable buying what everyone else is buying. This is where the Internet "Flavor of the Month Maker" phenomena comes from.

Every market has volatility, both internal and external. A show can have slow knife sales because a snow storm hits and collectors can't get to the show. That is external.

Internal would be what is going on with the ABS and their lack of shall we say "Communication" between the board members. Going to a show....then backing out of the show. This gives pause to some collectors out there as to whether the knives made by members of this organization are the ones they want to collect. This would have the most affect on newer collectors.

This of course would hurt the newer makers as opposed to the established makers.

What you call volatility I call a "fluid" market. If you pay attention to the totality of the market it is easier to know which knives to buy. As a dealer I am probably more sensitive to the early indications and warnings of a change in any given market.

Collectors who focus on a "Sector" within the custom knife market, would also be very sensitive to movements in that sector.

With regards to selling for a profit. As a collector you need to first and foremost buy the knife right. Then know when it is time to sell the knife. If a maker has had great success with a particular model and it seems the demand is about to be met...that would be the time to sell your knife for a profit. This is especially true if the maker is going to come out with an upgrade or a new model.

Know the market...Know the makers position in the market...determine if the knife is appropriately priced, if yes purchase the knife. Then be sensitive to the factors driving a particular maker and/or his work in that market. If your purpose for buying the knife was to sell it and make a profit. This sensitivity will indicate to you when the time is right to sell.

If you are a collector in it to just enjoy the knives. Then everything I just wrote you can forget. However, if you do decide to sell a knife down the road forgetting what I just wrote will cost you.

A couple years ago a collector came to me at the Blade Show. He had heard that a collector had spent over $100,000.00 on custom knives at the show. He asked me if I had $100,000.00 to spend at the show what would I leave with. My reply was $45,000 - $50,000 in knives and the balance in cash.

Surprised he said "why so few knives". My job is to buy knives that will resell for a profit. I replied that I probably could not get every knife offered in a drawing. So I would have to buy knives that are offered for sale to anyone. The amount of knives (even at the Blade show) that could be resold for a profit are limited. He asked me what that was. I replied because the majority of custom knives are over priced. Not with malice aforethought, but none the less overpriced.

Hi Jose,

A dealer invests and is able to hold onto a piece for the long term. If they are lucky they'll get their margin quickly, but they are able to wait and hold onto a piece for the long term. Waiting for a market shift or that collector that "must" have it to get a look.

Jose, actually TVM is almost the opposite of what you wrote.

"TVM is based on the concept that a dollar that you have today is worth more than the promise or expectation that you will receive a dollar in the future. Money that you hold today is worth more because you can invest it and earn interest."

In the case of my business, I want to sell the knife as quickly as possible. This allows me to make money and get my initial capital back. This allows me to re-invest both the capital and the realized profit (less expenses) into the next knife.

The best case scenario is to purchase 6 knives from a maker. Receive the package in the AM and in the PM all 6 knives are shipped to their new owners.

Basically creating an arbitrage situation which of course is the ultimate in application of the TVM for me.

This in turn creates the life blood of any business...Positive Cash Flow!

Sitting Inventory is money sitting on the shelf that you cannot utilize. There are very few makers that can be identified early on that you will know to adopt a buy and hold tactic.

Utilization of the TVM tactic will allow you to over and over again reinvest the profit made from the sale of anything. Using a TVM calculator you could crunch the numbers and determine what the ROI would have to be. With regards to annual percentage balanced against time.

More times than not it would be purely a lucky guess.

Everything I have just written is geared towards the profession of buying and reselling knives for a profit...specifically for a profit.
 
Les,
As a dealer, is there an average expected range, or a minimum range (%) of profit you believe necessary on any given purchase?

Out of curiosity, how did J. Denton keep a business selling Loveless knives strictly?
Is this type of enterprise an exception to the norm these days? - Neither "arbitrage" nor early adopter..
David
 
Hi David,

Each dealer negotiates their percentage.

You have to remember that in 1987 you could have picked up a big bear for $800. That was 30 years after Loveless started making knives. So you really didn't need to be an early adopter. :D

JW, I believe was buying Loveless knives back then. He was really into them and once he bought Al Williams collection he became the definitive expert.

With JW I believe it was more of a labor of love as opposed to a business. But being the smart and successful businessman he was, Im sure those lessons learned entered into it.
 
Les, I think that first long explanation above is one of the best explanations you have written and that I have seen. I don't consider myself an expert by any means, but my own perceptions of what I feel seem to be ratified by your remarks - which I find very helpful indeed.

Bob
 
Each dealer negotiates their percentage.

I think this is where the dealer has the advantage over the collector. There is the collector that flips his knives that I woud consider an "amateur" dealer, or maybe lucky or wily if they are winning raffles, but if you're buying the knives at a discount to sell for the same price a collector would pay the maker then you're getting your margin based on your advice or ability to sell the knives to a broader market. The average collector or "accumulator" wants to aquire pieces that they want to keep. Until they "learn" better of course...:D Those that want to enter the waters with you and the other "big fish" or "whales" in the ocean will have a hard time ahead of them. In this economy though we must all accept that our dollars will be well earned and not easy to come by...
 
Last edited:
Les,
Can you give an idea, what is the expected range of dealer discount? As in the case most dealers..

How does the process usually work for a beginning knife maker?

Hello Jose! :) Good observations.
David
 
David, Roger and Bob,

Thank you.

Jose,

Your points are very valid. However, as I pointed out before the mind set of the collector and the dealer are very different.

It is the mind set of the dealer that gives them the advantage. This is true in cars, refrigerators, etc. Dealers will (usually) do much more homework than a collector will. I carry a range of knives from $100 to $3,500...that is a pretty big range.

On April 1st, I will have been a full time custom knife dealer for 16 years. No other source of income and nothing but custom knives being sold. What has allowed me to do that is doing that "homework." Unlike a collector I have don't get to make too many mistakes. Those "mistakes" would be knives that cannot be resold for a profit.

I have people say to me all the time..."You must have an incredible collection!"

Actually I only have about 15 knives in my collection. This always seems to amaze those people. I have to point out to them that my business is to sell the knives...not collect the knives.

Oddly enough every dealer I know started out as a collector. Their initial business inventory...their collection.

If you took the time to Google the dealers out there you would find that most sell factory as well as custom knives.

You would also find that most who sell only custom knives have another job and/or their wife has a great job with benefits.

Point is that it is very difficult to be custom knife dealer...as it is to be a custom knife maker.
 
Hi David,

The range is 5% - 30%.

Part of the reason it is fluctuating is more and more makers are coming to the realization that their knife making needs to be treated as a business.

Consequently more makers are asking the dealers "What am I getting for my money?"

Which is a fair question.

In theory the dealer discount should be part of your Marketing plan. Obviously the exposure a new maker could get on an established dealers website could be a huge benefit to the new maker.

More and more makers have their own website so the question has to be asked of the dealer...other than putting my knife on your website...what other benefit do you provide?

If a dealer is selling both factory and custom knives...their knowledge of the custom knife market will not be as through as the dealer selling only custom knives. Why? Because they are two different markets and to gain any level of expertise in both is very difficult.

Product knowledge is one the keys for a successful sales person (in any field). A dealer selling only custom knives does not have the "fall back position" known as a factory knife. Consequently, the custom knife dealer has to have superior product knowledge with regards to custom knives.

Additionally, a dealer who sells only custom knives also "Pre-Qualifies" their buyers. A custom knife maker...does not make factory knives. While it is nice to consider all areas of knives...as a business man the object of the exercise is to sell your custom knives.

The other side of the coin is that the dealer who sells both factory and custom will offer the "bridge" from factory to custom knives for the collector.
That is a fair statement.

The question to the custom knife maker is: How long are you willing to wait for the potential client to get across the "bridge." :D

Custom only knife dealers not having a "fall back" position will have honed their sales skills and will be able to explain the advantages of owning a custom knife. Even if it nothing more than "pride in ownership."

The next thing a maker should consider is, does the dealer set up at shows?
Merely attending shows does not do the maker any good. The dealer setting up at a show will put your knives on a table that perspective customers can actually see and handle your knives.

Other benefits can be if the dealer is interviewed by the different magazines when it comes times for the "hot picks" or "up and coming makers." These are the dealers who the magazines feel know what they are talking about.

Of course the next level would be those dealers who are field editors or have their own column in a magazine.

After years in the business dealers will become "Subject Matter Experts" in one or more of the markets. Working with that dealer will add legitimacy to your work with their clients.

What you decide to give as a discount is up to you. However, you should expect to get something in return.

If I was a new maker, the very first thing I would do is hire someone to put together a website for me.

I would then have my knives professionally photographed. Coop, Point 7 or Chuck Ward would be excellent choices.

I would look locally for shows to attend (to keep costs down). This allows you to "practice" and improve your sales skills.

New makers have to understand that today's collectors are more informed than ever before. Often a collector will ask a maker questions to see what their answer are. An audition if you will. I know when I was a collector and early on as a dealer I had 7 questions I would routinely ask makers. More than a couple negative responses and I would move on.

These questions were geared mainly towards how the maker viewed the customer and their requests. There was no right or wrong answer. The key was how did the maker answer the question(s).

Dealers should be part of your marketing plan, however you need to see a Return On Investment. There is a maker on this forum that I started working with last year. He told me the other day that he had received 11 orders from people who had seen his knives on my website. To his credit he asks "marketing" oriented questions of his clients.

It is essential that the dealer and maker work in tandem to promote the makers work.

When the economy slows an interesting phenomenon occurs...more collectors become knife makers and more collectors buy fewer or less expensive knives.

So you have more competition for fewer dollars.

As well given the amount of shows, the difficulty some have flying their knives to and from a show and the Internet. Show attendance has seen a steady decline over the last several years. So much so that a very well established and attended show Blade Show West has temporarily suspended operations.

Which leads us to the Blade Show. Probably the most competitive show (sales wise) in the world! 400 tables of custom knives which translates into Thousands and Thousands of custom knives available at one time!

If you are going to be set up at the Blade Show. You had better get off your butt and let your clients and potential clients that you are going to be there.

Once at the show, you better have your "A" Game.
 
Thanks Les,
You offer a wealth of experience. On the collector side if the fence, I think it's much less cut-throat in approach. Often the investment potential means nothing. And, there are times you "overpay" just to get the exact piece you want.

In collecting i have usually tried to avoid dealer sales if I can help it, personally. Bypass. But, not always. i understand the niche they serve and duty they are to makers. And all of my experiences with dealers in custom knives have been fair, i feel. So, we're happy.. Needless to say, selling knives to a dealer is (usually) a bad proposition unless you are in a bind.

The "hot picks" commentary makes me feel there's unnecessary "hype" used in the usual articles. And, possibly a bad idea for the magazines to tout the "hottest new maker" with impartiality.

I have always wondered "how" dealers are able to sustain profits such as you describe, Les. Making a living at it? Hard, or impossible!? ;) ..No way i can figure, and 16 years even crazier. Just knowing from my own experience, at best usually cover the initial investment- rarely ever exceed it to any degree of significant margin. Buying, trading, selling.. But, i really don't work on big margins with a lot of knives, and mainly for fun.

A few years ago i bought a few knives of a then "hot new maker" only to find that he was giving two separate dealers a 40% markdown - so, i got wind and quickly dumped what i had. Dumb mistake.
Still, i wondered what this guy was thinking?

I learned a couple of days ago of one dealer who had been asking his customers/clients to become "investors"- paying a big lump deposit and get a "forever price" on any future knives.

- i guess there are many "arrangements" happening all the time.
David
 
Last edited:
Back
Top