Blade Show research?

Hi David,

On the collector side if the fence, I think it's much less cut-throat in approach. Often the investment potential means nothing. And, there are times you "overpay" just to get the exact piece you want.

Exactly right. This is the collector mindset.

The business side of custom knives is not as cut throat as you think.

Primarily because the vast majority of those involved are not full time and as such are not as competitive or "cut throat" as you think.

Most of the makers out there build less than 75 knives a year.

Most of the dealers out there chase after the same 25 - 30 makers as they know they can turn them for a profit very quickly.

Needless to say, selling knives to a dealer is (usually) a bad proposition unless you are in a bind.

Did they threaten you with physical Violence? Did they constantly call and harass you wanting your knives at below market price?

The reason you (and others) often times find this to be a bad proposition is because the price they are offering for your knives.

I have always said that if you don't do your homework in the primary market..you will get "Schooled" in the aftermarket. That is to say you will find out what the knife you bought is really worth.

Even if you are in a bind...why would you sell your knives to these vile creatures? Oh that's right...because they will pay you for them.

Remember overpaying for a knife or being in a bind does not mean that the dealer has to give you more for the knife.

Here are couple of "Dealer Secrets" for you to consider.

1) We know you are coming to us after you have shopped the knife around and found no takers. If the knife was made by a "hot" maker you would merely post it on one of the for sale forums and it would be gone.

2) We won't pay a collector more than we would pay for the knife directly from the maker. From purely a business perspective it makes no sense to do that.

3) Once you sell the knife to the dealer, it is the dealer that now assumes all the risk with regards to selling that knife.

4) Dealers have more Capital and Day-to-Day Operating expenses than you do.

5) The majority of a dealers sales are paid for with a credit card (deduct 3-5% from the sale price)

But, i really don't work on big margins with a lot of knives, and mainly for fun.

I don't work on big margins. I refer you back to the Time Value of Money strategy.

I don't do this mainly for Fun. This is strictly a business. Not to say that I don't enjoy my work. I spend time with my family for fun, I SCUBA dive for fun, I play poker for fun...you get the idea.

I do however buy and sell a lot of knives.

The "hot picks" commentary makes me feel there's unnecessary "hype" used in the usual articles. And, possibly a bad idea for the magazines to tout the "hottest new maker" with impartiality.

I have to disagree with you on this. I think if you went back over the last 10 years and looked at the makers I recommended in those articles. You will find most of them still around and doing very well.

David, who would you have the magazines ask about the current status of the custom knife market and who the hot makers are?

One of my favorite writers for Blade Magazine is Mike Haskew...great writer..good knowledge of the custom knife market. Mike has a group of go to guys/gals he uses when writing an article. Writers are generally hired because they are excellent writers...not because they are subject matter experts.

This is not to say they cannot become Subject Matter Experts. Take Bruce Voyles and BR Hughes for example. I enjoy reading anything they write about. They are excellent writers and subject matter experts...a rare combination in any field.

Our own Roger Pinnock is becoming quite the celebrity in his own right. Roger knows what he is talking about and is a very good writer. I enjoy his articles as well.

I ended up writing for Blade after a conversation with it's editor Steve Shackelford. My point was that the magazine had great writers. However, their knowledge of the custom knife market was lacking. Steve asked me if I thought I could do better. Writing no...insight into the custom knife market...Yes.

Shortly there after I was approached by Bruce Voyles to write for Knives Illustrated.

Both Steve and Bruce are very gracious regarding my articles as I realize that I am not a very good writer.

The best compliment I ever received was from Daniel Winkler who told me (Im paraphrasing here) If I didn't know you were a dealer I would not be able to tell that from your articles. You present the facts and let the readers make up their mind.

The magazines ask for two different styles of articles. I use my articles in KI to introduce new makers or lesser known makers to a wider audience. Often times the articles I write for Blade, while they include lesser known makers. They will just as easily give me an assignment on a well known maker. Take the current issue of Blade I wrote an article on Larry Newton...the maker whose folder won Best Folder of Show at the 2008 Blade Show.

A few years ago i bought a few knives of a then "hot new maker" only to find that he was giving two separate dealers a 40% markdown - so, i got wind and quickly dumped what i had. Dumb mistake.

The great thing about your business is that you can do whatever you want with it. If the maker wants to give 40% that is his prerogative.

If you paid the dealer what you would have paid the maker...why did you dump the knives?

What was the "Dumb Mistake"? The maker giving 40% or you dumping the knives?

I learned a couple of days ago of one dealer who had been asking his customers/clients to become "investors"- paying a big lump deposit and get a "forever price" on any future knives.

Go figure...investors in custom knives. Something that is shunned by those "in the know" on this forum :D

What exactly is your issue with this? I take it these are full grown men or women. Who are not having their personal safety or that of their family being threatened?

What this dealer is doing is taking advantage of what you wrote earlier:

Often the investment potential means nothing. And, there are times you "overpay" just to get the exact piece you want.

He is using a sound business practice of utilizing OPM (Other People's Money).

In the real world these are often times referred to as "Venture Capitalists".

So this dealer gets collectors such as yourself to pay a deposit on future knives that he promises to give you a "forever price" which is of course artificially inflated.

The dealer knows that prices are coming down in the after market, which will allow them to pick up knives for less than he was paying a year or two ago. While at the same time offering to sell the knives to his customers at his currently inflated prices.

The question to be asked is will he buy them back for that price in the future?

Even Loveless knives have seen a down turn in the after market prices (with some exceptions). This down turn will continue after Bob dies and the Faux Loveless knives produced over the last 25 years will not keep pace with the knives actually made by Bob Loveless. An example of this would be the Lile Knives and the Lile knives with the "dot" over the "i".

The knives that Jimmy made have held their value and continued to go up.

The other Lile's made after Jimmy's death...not so much.

Anyway, you seem to have a problem with this...or did I misread you?
 
Les,
By the tone of your response, it sounds like you might feel i'm griping.. but really not.

I have had good experiences and even profited from sales to dealers. I just know that i usually will not get a premium offer or a bargain price when purchasing (usually). Which is entirely understandable, and reasonable.

As far as the 40% issue- i felt it was a bit wreckless for the maker (just my opinion) - giving the impression of arbitrary and inflated values for collectors, and added difficulty (of any buyer) on resale market.

You make good points on knife articles, if not respected dealers than who? ..but i still feel it isnt impartial if its driven by the reward of profit.
And, ultimately these are dealer "advertisements"- not meant as anything more, correct? Dealers may have the best guage, but also have a "finger in the pie".

"Who's hot and who's not?" "Hottest knives from the Hottest makers" ...
David
 
Hi David,

In collecting i have usually tried to avoid dealer sales if I can help it, personally. Bypass.

Im not feeling the "love" for the dealers. :D

I know, just like snakes and rats serve their purposes...so do dealers. :D

As far as the 40% issue- i felt it was a bit wreckless for the maker (just my opinion) - giving the impression of arbitrary and inflated values for collectors, and added difficulty (of any buyer) on resale market.

Have to disagree with you on this. When it is "your" business, you are responsible for everything; good, bad or indifferent that happens with the business.

I don't understand how this maker gave the impression of arbitrary and/or inflated values for the collector...especially since this was a dealer discount.

Was the dealer willing to undercut the makers retail in order to sell a knife?

If so, yes this would make it difficult on the collector in the after market. As the dealers undercutting price would become the true "after market" for the price.

but i still feel it isnt impartial if its driven by the reward of profit.
And, ultimately these are dealer "advertisements"- not meant as anything more, correct? Dealers may have the best guage, but also have a "finger in the pie".

The main idea of any publication is to inform its reader(s). I have to ask are you a closet liberal? As you seem to have a problem with the "P" word...Profit??? You know if makers, dealers and magazines aren't making a profit....there will only be knives made from orders....dealers wont' have an inventory, magazines will go out of business. Couple of other things will go away...like Knife Shows and Websites. Tough to get a quality knife out of a collective.

Just speaking for myself....

The makers I buy knives from for the most part, offer a quality product at a value price. I feel these makers have the potential to be around for as long as they want to be. As well that their work has a better than average chance of holding its value.

So I invest my money in that maker and his knives. Yes, I used the word invest as I expect a return on that investment.

When I am contacted about a who's hot or which knife is hot, I give the interviewer my honest opinion.

Yes, the majority of makers I mention I buy knives from. But not for the reasons you are giving...but for the reason I mentioned above. As well I have recommended both makers and knives that I don't carry in these articles. Where is the profit in that??? :D

Frankly, every thing you read is literally an "advertisement" for something. If someone wasn't trying to inform, inspire or instigate an action or emotion...there would be very little written.

Yes, dealers can have an agenda. Yes, they can have their "finger in the pie"...lets just hope they washed their hands first.

This is where the reader must start to do their own "homework."

I know I don't buy a makers work until I check them out....neither should you.

"Who's hot and who's not?" "Hottest knives from the Hottest makers" ...

If you don't know...you aren't doing your homework.

You could just wait for the next article to come out in a knife magazine...

Titled "Hottest Knives from The Hottest Makers" (but remember its all about obscene profit margins perpetrated by those Robber Barons of the 21st Century...Custom Knife Dealers!). :D :D LOL
 
Les,
I must retract and apologize about the last statement made about "hot" knife ads- i am guilty of being cynical..
These surely represent better than just an informed "advertisement".. sorry to paint that picture.

I would be interested to get a peek into the negotiating process bet. dealers/makers. I find it interesting.. which was the intent.. hoping to get a few scenarios, or stories. I have no hidden political angle or agenda..

(cut away to a photo of Richard Nixon) ;) "I'm not a crook"

Thanks!
David
 
Last edited:
Les,
To be honest, if i could get the dealer price i'd be MUCH happier. ;)

But i love you guys!
David
 
Hi David,

I suspect that it is like any other negotiation you have participated in.

I think more makers are asking the question "What do I get for my Money"?

It is up to the maker to determine what value they put on a dealers ability to market and promote them and their work.

The days of "I'll put your knife on my website" is not carrying the weight it once did.

Makers who are willing to pay (as opposed to do it themselves...unless they have a back ground in that..as this takes away from their knife making) for Search Engine Optimization. Can probably get their website positioned to better market their knives, than the dealer.

As I stated before, Quality website with SEO, Quality professional photos and show attendance are probably the first steps a new maker should consider.

Generally I start out at a 50% discount and let the maker work me down to 40%. :D

Remember there are about 4,000 makers out there at any given time and 40 dealers at any given time. So not every maker gets to work with a dealer.
 
Hi David,

Les,
To be honest, if i could get the dealer price i'd be MUCH happier.

You can...become a dealer....if you don't mind not making any money at it for the first 2 or 3 years..you will really like it! As you will be doing it for fun!

Of course you will need a website, attend shows (table fees, hotels, plane tickets, food, cabs, rental cars, etc.) get set up for credit cards (until you are established with a bank, those merchant fees are pretty high).

Then you'll find the majority of the makers you want knives from already have all the dealers they need...so you won't get any of those knives.

The good news is that there are thousands of makers who are not working with dealers. So you can work with them.

So get your business name, get that website out there, get a table at a couple of shows, $10,000 - $20,000 worth of inventory and just wait for the people to start throwing $100 bills at you! :D
 
Hi David,

Generally I start out at a 50% discount and let the maker work me down to 40%. :D
.

So, Les friend. You ARE the Devil! How do those horns feel?! ;)

I do have one question regarding webpages. How much exposure would one website have over another, compared to Bladeforums Exchange? .. seems like they would have equal online traffic, collectors might have a more equal chance there? I used to think there was no advantage on websites.. but i think dealers still retain a market advantage there too.
David
 
Hi David,

...
Of course you will need a website, attend shows (table fees, hotels, plane tickets, food, cabs, rental cars, etc.) get set up for credit cards (until

.......

So get your business name, get that website out there, get a table at a couple of shows, $10,000 - $20,000 worth of inventory and just wait for the people to start throwing $100 bills at you! :D

I almost envy you Les!
I admire you even more.
You and Houdini.
David
 
Hi David,

Not Houdini and Not Lucky....lots of hard work.

When you work in a niche market like custom knives you had better love it. Because you will find that with the hours you put in early on (like any business) you are not doing it for the money!

I have no idea how one site compares to another. It's not about the "hits" or "Traffic" it is about the sales!

Last year my site had a little over 8 million total hits. I have to say I don't really keep track of that stuff like I probably should. I was told that by my ISP guys. I was pretty stunned.

I suspect that is not an unusually high number for most of the better known dealers with established websites.

I know it is pretty easy to bookmark a website and even easier to click on a bookmark with that mouse!

I did start a Newsletter this year and hope to have that looking like I want it by September.

Permission marketing can provide a business with a competitive advantage.

I suspect the dealer websites do more business than a forum. The majority of the knives sold on forums are "pre-owned" factory knives.

The biggest advantage a for sale forum would have over a dealers website is you can see a wide variety of knives and for the most part...just wait for the price to drop and drop and drop.

Price "negotiation" on the forums is almost a given.
 
Thanks Les,
This has been one great conversation! And I sincerely appreciate it.

The "question well" has run dry .. :)
But, it's been a fine day!
Have a great weekend.
David
 
I have to jump on this discussion, by the way, realy interesting.

For me as a fulltime knivemaker for the last 15 years, I have to price my work, knives, to the price I need.
I am able to build a fixed number of knives in one year and this hast to pay al my costs for my workshop, family, taxes, shows, insurences, etc. etc..

Eather the quality of the knives suffers or you start to make series; production knives.
Running the CNC 24 hours. ;)

So the knive price is not a price to gamble on.:)

That is maby the differend between fulltime makers and hobbyists.
 
Last edited:
I do think that dealers earn their margin or they wouldn't be in business. It's another matter though whether it's reasonable to expect that buying from them is going guarantee a profit. I'd rather pay a maker directly, if I'm doing my homework, than rely on someone else who is paying the maker a fraction of his asking price. The price may be the same but supporting the maker seems to me to be the more important issue.
 
I do think that dealers earn their margin or they wouldn't be in business.

I'm with you here.

It's another matter though whether it's reasonable to expect that buying from them is going guarantee a profit.

I'm with you here, too. Only I don't think there's ever a guarantee for profit. Where I find the input of a good dealer to be beneficial is in the context of buying work from a newer maker. I may have seen photographs of that makers work and liked what I saw, but never held a piece in hand. And I will have no clue as to that maker's work ethic, business strategy or future plans. A good dealer will have done a lot of that pre-vetting for me. (Well, for himself, but I benefit).

I'd rather pay a maker directly, if I'm doing my homework, than rely on someone else who is paying the maker a fraction of his asking price. The price may be the same but supporting the maker seems to me to be the more important issue.

The majority of my knives are pre-orderd peices directly from the maker. I enjoy the process, the input, and the creation of a piece that satisfies my personal preferences. That said, I have purchased several knives from Les - often by makers from whom I ALSO place direct orders. Just off the top of my head - Russ Andrews, Dan Farr, Matt Lamey come to mind. Why? Well, access to the knives. Les will have more orders in with the makers with whom he works than any single collector. It provides additional purchase opportunities outside my scheduled orders from makers whose work I know well.

If a dealer orders several knives from a maker and they sell quickly - I'm thinking this is GOOD for the maker. Consider the alternative. If that maker feels he is getting value from a working relationship with that dealer, who am I to suggest that buying that makers knives from the dealer is somehow failing to support the maker?

Roger
 
Les,
Great information in this thread. Thanks for taking the time to post it.

Since you appear sensitive about negative impressions toward "dealers", there are those that seem to have little or no awareness what a fair market price is for what they are selling. They simply add their profit, and have NO regard for the potentional the customer has in the future to resell.

I see sellers on ebay, local shows, etc., that use the P.T. Barnum philosophy with little to no corncern that the customer would be able to EVER sell that knife for even what they paid for it.

As you say, "homework" is key to dealers AND buyers.

I am NOT saying you operate that way, only those that do give dealers a negative reputation.

In many arenas, there are those that think general rules of retail apply to anything. Buy for $1 sell for $2.

Peter
 
I think the customer rules the marked; "what am I disposed to pay for this product" knives in this case.

1. A maker needs price X to build the knife and make his living from
2. The dealer needs price Y to make his job and living from

Than the best would be the customer pays price X+Y buying from the maker
and also price X+Y buying from the dealer.

If the dealer dont pay the price the maker needs than he has to look after a new make, after a wile because the maker is not able to make knives anymore, he is insolven.

Also we speek about a product nobody needs realy, its pure luxury.:D
 
Thanks Les,
On the collector side if the fence, I think it's much less cut-throat in approach. Often the investment potential means nothing. And, there are times you "overpay" just to get the exact piece you want.

I agree David, however I see quite a few collectors starting to embrace or at least consider the investment aspect of custom knives.

Often those who come to my seminars are very skeptical at first, like I'm trying to take the fun out of collecting knives. However by the end of the discussion, though they are certainly not turning into knife investors, at least some are starting to consider they may be able to collect the knives they want without losing so much money doing it.

Dealers, in my opinion play a very positive role in the custom knife community, even in ways that may not immediately come to mind. The dealers who have good websites offer excellent educational opportunities for collectors. They contain all kinds of valuable information. Photos of a wide variety of custom knives, descriptions, bios on many makers, values/pricing etc. One can easily deduce what styles and maker's knives sell best. A collector can get a very good education from monitoring 4-5 dealer websites from day to day.
 
Hi Jose,

than rely on someone else who is paying the maker a fraction of his asking price

The "fraction" dealers pay is a pretty BIG Fraction!

The price may be the same but supporting the maker seems to me to be the more important issue.

Jose, then this is exactly what you should do! Collectors buy from makers for various reasons. Collectors buy from makers for a another set of reasons.

If you find a dealer who sells at or near the makers price you get the same knife, same quality and quicker. Often times the maker is not taking orders. However, because of that working relationship the maker has with the dealer. The dealer can get you the knife.

Often times the only way to get a knife is from the maker. You seem to be a big fan of Ed Fowler. I did a quick Google search and currently (although there may be others) there are two for sale. A used knife at artknives. com and one at knifeboy.com. He thinks it is a yearling but he isn't sure???? Not a lot of marketing value to be had there.
 
Dealers, in my opinion play a very positive role in the custom knife community, even in ways that may not immediately come to mind. The dealers who have good websites offer excellent educational opportunities for collectors. They contain all kinds of valuable information. Photos of a wide variety of custom knives, descriptions, bios on many makers, values/pricing etc. One can easily deduce what styles and maker's knives sell best. A collector can get a very good education from monitoring 4-5 dealer websites from day to day.

DEFINITELY, some websites are VERY informative, provide exceptional pictures and technical information.

Additionally, just watching the "for sale" forums HERE is very informational.

Peter
 
Back
Top