You seem to be a big fan of the 940 and certainly tying a large portion of yourself into the knife. You're also reading a lot of nonsense that I didn't write. Here's my post again:
The 940 was of middling popularity until the past 4-5 years. It was relatively expensive compared to other knives in Benchmade's lineup, didn't have the same upgrades in handle material and steel as the Griptilian and has an aesthetic appearance that is not as widely appealing as other models.
Google Trends isn't the whole world, but it can be indicative of why some people perceive some events in the way they do. Notice the bump in the generic search for Benchmade 940 in 2016:
Now note the publish data for this video
Youtubers definitely have an effective on the popularity of a knife. This is well known, study the case of Nick Shabazz and the Spyderco Slysz Bowie.
Otherwise, the 940 was always relatively expensive, it sold for $112+ in 2005, which made it the second or third most expensive knife in Benchmade's lineup at the time. Twice as expensive as the Griptilian and even more expensive than the AFCK. Only recently have upper-tier cost knives become a more popular price point due to the demand for likes/karma - nobody cares about a 550, but lots of people oh and ah over a 940. The current base model, is what, $190+? The 940 isn't really a special knife, it didn't have the same impact on fans at the time or later, and it's popularity now is due as much to outside influence as to the knife itself. When I got really into knives in 2004-2005 the 940 already felt old and dated. I'd argue the 750, AFCK, and 550 are all more special than the 940.
Thanks for the comment, really prompted a trip down memory