If you are brown - not black - A little more pressure downward. If you have a buddy with a lazer temp guage - you can have him shoot the notch and see the temps you are generating. You need about 700 degrees.
TF
What he said.
When I was learning I used to get the brown dust a lot. You need it to be black for it to work as an ember. I always seemed to get the brown stuff on my first attempt, after that the hole was dug in sort of and I found it easier to apply pressure.
If I remember correctly it was 60 strokes with more downward pressure then ease up a little and 60 more with faster bowing (try to avoid the sweat dripping on the coal). Make sure you have your nest or ball of material ready but I was told to take a couple of breaths to steady myself before moving to the next stage - the coal will be fine.
For learning I suggest the nest be made of dry straw that you use for rabbit hutches and at its core use fluff from a tumble dryer. My bundle usually had some brown dust from my first attempt in there as well
The other problem I had was not making the V notch big enough and forgetting to put something under the hearth to catch the coal and to protect it from the damp ground.