What most of you have no way of knowing is that Country Knives is located right near a major tourist area. Thousands of people go to Intercourse, PA every weekend in the summer to gawk at the Amish and buy shoefly pie and overpriced junk from profiteers making a buck off of people who would much rather be left alone.
Although I don't include the very nice people who own Country Knives in that group, my guess is that the tourist trade is what keeps them in business. I can just picture the faces of the bored husbands and fathers who have been nagged into taking the family to Amish country as they see that there's actually something there to interest them. People on vacation are in "spend mode," so they're more likely to make impulse purchases at MSRP, rather than shop carefully for bargains.
This is probably why the store continues to exist, despite what must be enormous expenditures on stock and fixtures. The place is absolutely gorgeous, and I wouldn't want to be the employee who has to clean the glass on the dozens of display cases.
I wish them well, but not being the type of person to hang around talking knives with the staff, there's really no reason for me to pay the extra money. I just wander around for a while and look.
By the way, I would have bought some chris Reeve knives from them, because they would probably not be any more expensive than anywhere else, but they don't carry them. They said they were too high-end for their clientele, which seems odd to me, since they apparently do have clients who are willing to pay $200 for a Benchmade.