Buck 395 Folder: "Designed in the USA. Built in the USA or imported"

Since this knife is made in the U.S.A. there was really no need to include the superfluous information that caused this confusion.

I'm assuming the clam packs of China made knives say "China" quite clearly.

Ummmmm.......that IS the case, right?

I don't buy clam packs, so I have no idea.

Better wording is needed to eliminate doubt, anyway, that's for sure.

Mark China knives China and U.S. knives U.S.A. and be done with it.
 
This can work both ways. A guy I work with bought this year's Xmas tin.. the one with the single blades, I forget the model numbers... and even though the blades were stamped "USA" the tin had a big "Made in China" sticker on it. I tried to explain that I thought the knives were US and the tin was China but I'm not sure he understood what I was saying... he thought it was all China...
 
Yeah......it might be smart for the packaging to match the knife.

Somebody asleep at the switch.

:D
 
Here's a scan of the back of a clam pack that contained a Vantage. As long as the Select statement is taken in context, it makes perfect sense and shouldn't cause any confusion, especially given the fact that it clearly says "Made in the USA" and has the American flag on the front side.

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This is the back of the clam pack for a Chinese made knife. It was from 2008, a year before they started the Pro Avid and Select thing, but it clearly says made in China.

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"Shouldn't cause any confusion?"

The fact that somebody started this thread shows that it has indeed caused confusion.
 
When I first emailed just the info from the original post, everyone here thought it was confusing as well.

395 Folding Black Omni Hunter
Select Level: "Designed in the USA. Built in the USA or imported"
Model #0395BKSWM-C
UPC: 033753105425

The above are indeed actual lines from the card, but they are taken from diferent spots and reassembled a little while other information is not considered.

But when you look at the entire card you see that there is an explanation of how we categorize our knives into 3 groups, then below that is the part number, bar code, and country of origin. The two items are clearly meant to be separate bits of information, in diferent fonts. Then to go one step further, the American flag is printed on the front of the card.

I'm sorry for the confusion and I hope this explanation will at least help some.
 
Joe Houser said:
When I first emailed just the info from the original post, everyone here thought it was confusing as well.

395 Folding Black Omni Hunter
Select Level: "Designed in the USA. Built in the USA or imported"
Model #0395BKSWM-C
UPC: 033753105425

The above are indeed actual lines from the card, but they are taken from diferent spots and reassembled a little while other information is not considered.

But when you look at the entire card you see that there is an explanation of how we categorize our knives into 3 groups, then below that is the part number, bar code, and country of origin. The two items are clearly meant to be separate bits of information, in diferent fonts. Then to go one step further, the American flag is printed on the front of the card.

I'm sorry for the confusion and I hope this explanation will at least help some.
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Joe,

It's very neat that you took the time for an explanation.:thumbup: One reason why I buy Buck knives and Buck has excellent customer service.

I will say even after your explanation it is still confusion for any average reader reading this (not the KISS principle for sure). How about getting rid of all the lawyer talk and just say "Made in USA" or "Made in China" on package once only? If I am buying this Buck knife (I have ten times) I do not care about the other levels. The consumer just wants to know about this new Buck knife in this package.:thumbup: I still think the information on the package screams "Made in China" even if it is not!

Again, thank you for the fast reply.
 
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Yeah, I suppose some well-intentioned persons tried to fill the blank space with a bunch of customer education.

Trouble is, it was too much complex information and just made for confusion.

It ends up looking like they're trying to confuse the issue of where the knife was made.

Next time they should take up a different (more helpful) and less confusing topic.....like sharpening the knife.

:)
 
BG42EDGE said:
Yeah, I suppose some well-intentioned persons tried to fill the blank space with a bunch of customer education.

Trouble is, it was too much complex information and just made for confusion.

It ends up looking like they're trying to confuse the issue of where the knife was made.

Next time they should take up a different (more helpful) and less confusing topic.....like sharpening the knife.

:)
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Two saying I know; Keep it simple stupid (KISS) and "less is more." In writing both apply.:D
 
Update!!!!

Two new Buck 395 Folding Omni Hunter (Winter Mossy Oak camo) Knifes that came today from Buck Knives had no issues. They came in yellow boxes:thumbup: not clamshell plastic.:thumbdn: They keep the data simple, short and sweat:D

Big bold letters....."Made in USA."
 
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Plumberdv said:
It's a pretty sweet little knife what ever the message means. At 3.1 oz. it's only about 1/2 oz. heaver than this 422 shown with it.

Omni395and422.jpg
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Wow. Totally forgot about the 422. I haven't seen one of those since working for my hometown's Public Works department back in 98-99. Used one every day.
 
Good info gents. Will have marketing look into rexamining the category descriptions on the clam cards. Thanks for sending in the photos and all the discussion.
 
CJ Buck said:
Good info gents. Will have marketing look into rexamining the category descriptions on the clam cards. Thanks for sending in the photos and all the discussion.
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Sir,

Thanks for taking the time to read our posts. I wish Buck knives all the best.:thumbup:
 
Don't kid yourself, Afghan......this forum is a rich source of information for Buck.

They need the truth--even though a few of the cheerleaders here think otherwise.

;)
 
CJ Buck said:
Good info gents. Will have marketing look into rexamining the category descriptions on the clam cards. Thanks for sending in the photos and all the discussion.
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CJ, It's my opinion that it should be left as is and perhaps even add that info to the boxed units. Most places I frequent that sell Buck knives (two hardware stores and two box stores) have sales people (if they have any at all) that are clueless about Bucks or even knives in general. The average purchaser is unlikely to know anything about Bucks catagories and neither do the sales persons.

The info at least lets the prospective purchaser know that they may be buying a Buck that is not the top of the line for that particular type and style of knife and that there are higher (or lower) grades available. The Vantage line is a good example of that. As long as the packaging is plainly marked with "Made in the USA" or "Made in China", I see no problem.

If you do see a need to dumb down the packaging (for lack of a better term), perhaps that spot could be filled with a large graphic of fingers dripping blood and the disclaimer, "Caution, knives have sharp edges and can cause severe injury if used incorrectly". :)
 
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Plumberdv said:
CJ, It's my opinion that it should be left as is and perhaps even add that info to the boxed units. Most places I frequent that sell Buck knives (two hardware stores and two box stores) have sales people (if they have any at all) that are clueless about Bucks or even knives in general. The average purchaser is unlikely to know anything about Bucks catagories and neither do the sales persons.
:)
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The above reasons to KISS and less is more principles! I do not think a WalMart clerk would know what "Select Level" really means nor where it really comes from after reading this section. Heck, I do not think a college grad would either.
 
AfghanWarrior said:
The above reasons to KISS and less is more principles! I do not think a WalMart clerk would know what "Select Level" really means nor where it really comes from after reading this section. Heck, I do not think a college grad would either.
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I disagree. As you and I both said, the WalMart clerk won't know the difference and neither do most buyers. It seems that you didn't did you? :)

At least with the descriptions of the differerent catagories on the package, one or the other, seller or purchaser, has a fighting chance of seeing that they are rated good, better or best. The descriptions are really pretty simple in my opinion.

They state "Quality Materials", "High Quality Materials" and "Premium Materials". That's one thing the descriptions include. Pretty simple, Good (Select), Better (Avid) and Best (Pro).
























B
 
Plumberdv,

Not really simple.:) Who uses the word Select or Avid?:rolleyes: I bet most store clerks would not have even seen this second word before. It's not mainstream English. Now "Good, Better, and Best" is exactly what should be used to keep it simple and to the point! Everyone understands those three words. The fact that you needed to use these words "Good, Better, and Best" to clearly define Bucks levels shows how unclear they are.;)
 
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