Case has been stuck in the same mode for many years.
I'm not entirely sure they know how to effectively move forward.
I think using some upgraded steels is a nice start, but how about a few new patterns.
How about a medium sized Tribal? Or a Trapper Jack? Or an Equal End with a Cap Lifter?
How about making them regular offerings instead of exclusives or Vault Series? Put more thought into their wheelhouse.
They are never ever going to be competitive in the Modern Knife market, how about refreshing stuff for us Traditional Guys.
I love Case Knives and wish they'd get their stuff together and start producing quality knives that we want to buy, instead of just giving us new cover options.
Case is stuck in a rut of confining themselves to their workhorse patterns and using those as a base for chasing the next knife fad.
Tooling costs money, and making a new pattern probably comes with some associated start up cost - money, I get the impression, that Zippo doesn't want to part with.
Case will continue to do what they always do; make the same knife in a million covers, make minor changes, and create a sense of urgency to increase interest and perceived collectability.
I'm always glad to see Case trying something new, but they're always trying to adopt new trends into the current Case portfolio.
I think those... thumb holes?... are an example of what I'm talking about.
In my humble opinion, they should consider expanding the case traditional portfolio to integrate new trends.
the Bradford Flipper was a weird choice, but at least I can say it was an attempt to branch out.
It's like Case lets everyone else go out and do the work of testing the waters and then jumps on the band wagon after it's proven profitable.