That GEC hasn't been around all that long and is making the "noise" they are in the knife world, is the point. There's no way Case is ignorant of their success.
In a (maybe not) related development, Mark Paup was named the new President and CEO of Case as of April this year.
Here's a cool interview with him. In it, Paup says:
"We have to reinvest in this company, in this brand. So, $30 million in improving efficiencies.
"Its all about remaining relevant and being competitive. Thats the other challenge we have is making sure were competitive with price, and theres a lot of competition out there, and it takes a lot of discipline, and sometimes you have to challenge the status quo within your organization. In a small town theres a lot of hard habits and a lot of paradigms to break down. Theres a strong culture there and you dont want to lose that, but you have to be a realist.
"... We've basically reorganized that entire plant to maximize ... our performance and how we serve customers. So, weve put a lot of people through a lot of change, and theres been a lot of heartburn, but its all about making sure were positioned for the next 125 years."
Something's in the air at Case.
-- Mark