...looking for feedback...
Yesterday I simply affirmed that I thought all the proposed changes you are suggesting made sense to me, (as a newb to this sub-forum, but an original member and moderator / supermod on bladeforums from prior to day one).
I thought I might flesh that out a bit this morning.
The youtube change makes perfect sense. People should have the easiest route to finding CPK via the company name, your names, and any other terms associated with your products.
More videos is always good...Sharpening, testing, field reports etc. Information is great. Those who don't care won't bother.
The only thing I've noticed regarding the Friday sales, (again, as an FNG on the sub-forum), is that sometimes they can be a little confusing and need to be edited or pared down to make clear what is being offered, in what configuration, and how many of each. Judging by the last go round, it seemed that there was some confusion...sometimes the fault of the reader, sometimes the editing.
Mailing list sounds good to me. People can opt out if they aren't interested.
I'm glad that amazon is being dropped for a couple of reasons. It is associated with lesser quality production pieces, generally speaking...and...there is fear afoot that counterfeit knives are commingled in their inventory, true or not. Unless the amazon sale was being fulfilled directly by CPK, I wouldn't feel comfortable buying from another 3rd party vendor...unless it was one I was well familiar with.
It remains to be seen what you will have time and ability to handle through direct sales via your website without becoming overwhelmed.
Now just a few personal comments:
I've got a pretty big collection of knives, from high end custom folders and fixed blades...to production. (Not the biggest, certainly, but large enough to buy at least a
nice vehicle with the amount invested over the years.)
I needed another fixed blade I like I needed a hole in the head, (some may think I do), but...your customers are absolutely your greatest sales tool.
I can't tell you how much the evangelism spread by your highly satisfied customers has gotten my attention in various discussion and image threads around the site. To see such devotion based upon quality and performance is something that certainly got my attention over the past few years...but until recently, I hadn't bothered to find out just who this "Nathan the Machinist" guy actually was.
(My grandfather was a master machinist at the Brooklyn Navy Yard, and I had some apprentice training myself during summer stints at a factory in Brooklyn.)
Being that I'm a 3V fan...and the fact that your customers and supporters wholeheartedly, even wildly endorsed the heat treat and resultant blades you produce, I finally succumbed to temptation and am sure I will be glad I did in the next week or so.
My point being that nothing sells like satisfied customers and yours speak extremely loudly and intelligently. Not like a cult of personality...but like a group of intelligent users and investors. That gets one's attention. It did mine.
Oh, and the knives aren't too bad looking either.
Sorry if I was a bit long winded.