Part of any misreading may be the lack of punctuation, rampant spelling and grammatical errors, so it's rather difficult to decipher, and the "OTT" phrases such as "once and for all." From my read of the post, it seems that the OP thinks that CS does make the occasional nice knife, while others don't live up to the hype? I'd be curious to know which knives everyone likes and doesn't like.
As for the marketing, well, I think it speaks volumes that this thread, posted today, already has over 50 replies, and several viewers at any given time. You may hate it, but they obviously get exposure. I find it entertaining, personally. The squabbling and name calling has been remarkably subdued thus far, and us blade lovers are generally better than the crowd on some of my other forums. Probably because people who have the income to collect are generally fairly mature and have learned the benefits of being polite.
In the interests of being slightly more productive with my continued contributions to this thread, I own the following:
CS Pipe and Spike Hawk. VERY good value. These are cheap, effective, eminently moddable, and a great introduction to tomahawks. They're no Winklers or RMJ, or anything like that, but they work, they're durable, and they're very fun. Can be had for around 15-25 shipped brand new.
CS Sure Strike (heavy and light). These are by far the best production throwing stars that I have been able to find. The heavy ones are great, because you can lob them, and even from VERY far away (40 feet my best toss so far), they do a lot of damage to your target. Also quite inexpensive.
CS Peace Keeper 1 in San Mai. 95 dollars. It's one of my very favorite knives. Great dagger, and their most affordable San Mai blade. I'm very happy with it, and the fit and finish is superb. I like the low profile. It's very comfortable on a MercHarness.
CS Assegai, long. It's a solid polearm. Came MUCH duller than in their videos, but still a good value. I paid around 40 for it, IIRC. One of the best starting polearms I've been able to find on a budget, and I spent a LONG time looking. Spears with long blades are surprisingly hard to find.
CS Kobun. I paid around 20-30 dollars for this. Love it. It's one of the best cheap, long fixed blades that I have. Razor sharp, reasonable edge holding. It's a great value. Sheath is excellent too. I like the Secure-EX sheaths.
CS Safe Maker II (I think that's what it is, don't remember). I don't like the design. It's weird, flat on one side, and beveled on the other, so it has a triangular shape. I don't know why. Otherwise it's pretty good.
CS Gurkha Kukri SK5. Probably the best modern production khuk on the market at anywhere close to a reasonable price point. No competition for HI in my mind, but it's a great, durable blade.
I have handled their swords and some of their more expensive stuff, and they're overbuilt to the point of being poorly balanced and slow, and they're outperformed as a SWORD by Hanwei and many other competitors. They're very durable and excellent choppers, but I would never want to use one in combat, not being as big as LCT. Handling sucks.
I don't like the back lock design, so I avoid the Tri-ad lock and have no folders. But they're quite popular, even among the folks here.
I have a gladius machete on pre-order for fun. It's cheap, and should be fun to mess around with. The clubs are very fun to hit things with.
Basically, if you're looking for a CS product for sub $100, you're going to get very good value. The more expensive stuff doesn't appeal to me, but I'm not prepared to say that they don't make a quality product. It's very hard to beat Cold Steel for a lot of their budget offerings, and even harder to beat them in terms of variety.