Of course paying the MSRP of $699 is nuts. Yea their stuff is pricey, but you do get a nice knife for the money on the higher end stuff.
Golly guys, don't you realize that Cold Steel don't want you buying a knife direct? You buy direct you pay MSRP. You shop around, look under rocks, in cracks, you find much better prices.
By making MSRP so high, Cold Steel forces you to buy from distributors. Ever figured out why you don't buy direct from GM? GM sells trucks to dealers. By selling to dealers, GM will sell a lot more trucks than if they sold them direct from Flint MI. GM also does not have to carry inventory, the distributors have the inventory, and the dealers are the ones stuck with unsold trucks at the end of the year.
Its a Business Model.
Cold Steel makes cheap knives for cheap people, and they make expensive knives for people who are willing to pay more.
Its called a Business Model. GM offers cheap Chevy's, mid priced Pontaic's, upper priced Buick's, and Cadillac for the upper crust.
I have compared prices, and after shopping around, and I did not find the price of a San Mai Trailmaster to be all that different from a Fallkniven Thor.
They are both made in Japan, and when you look at them, I don't see any reason why they are not made in the same plant.
I don't read anyone saying bad things about Fallkniven.
Have not bought any of the Cold Steel Chinese knives, but bought Chinese Bucks, and Chinese Schrades. They work, and they were cheap.
And most people, they are cheap too. Cold Steel has to sell knives that people will buy, or Cold Steel goes bye bye.