Hello everyone,
My group and I at the College of Wooster are doing market research on the axe industry and were wondering if you could help us.
What type of people usually buy axes? - many different people. weekend warriors, professionals, collectors, average joes for yard work, people heating their homes, hipsters to be cool, etc. The axe has made a resurgance since the fall off in the 1970s thru 2005.
Are certain products typically bought together? sheaths. backpacks. sharpening tools. hatchets, hammers, boots, hats, workgear, etc.
What are the most popular brands of axes and why do you think so? most popular now are Gransfors, Wetterlings, Council, Plumb, True Temper(new), and various tomahawk makers.
What do you consider most when selecting an axe? - profile, centerline, bit length, overall axe length, grain orientation on handle, quality of metal in axe head, price, sheath included, hardness of bit/poll, knowledge of company/individual making the axe, etc.
Anything would help!
What you will find in todays world of axes is that the axe has regained popularity in the masses. It fell off with the advancement of the chainsaw for its obvious reasons. In the prime good ole days there were 500+ axe manufacturers in the USA alone, now there are a handful if that in North America. I believe shows such as Surviorman and Man vs Wild stirred the growth of Bushcraft, which then stirred the interest in the axe again. Now most that buy an axe get it because it is the cool thing to do, a real mans tool. Look at me and my axe, I am a modern day lumberjack. Of course hipsters with handle bar mustaches and flannels fit the bill quite nicely here.
As an axe collector and user, I find that greater than 90% of people that buy, or even sell axes don't really know about axes. Ask them to go over bit strength, areas it will eventually have flaws, centerline importance, head weight to length ratio, etc, and they won't know what you are talking about. More importantly, how to even properly use an axe is lost. You Tuber wanna be's are great examples. How to properly care for an axe is a lost art. Or, one of my favorite topics, the absurd over importance of perfect grain alignment on handles. Has to be perfect, or its no good. Preferred sure, but not an absolute.
The Axe was one of the first tools created by man who knows how long ago. It was the basis of an industry that carried a nation to greatness, while destroying landscapes at the same time. It is now a cool tool with its resurgence that not many truly know about as they should. On instagram there must be at least 20 "axe works"(i am sure there are many many more) companies now, where guys refurbish old axes and sell them, but when I ask them questions they don't really know anything about axes.
Like most fads and boy bands, I think the coolness of the axe will die off, as things tend to go in cycles, its just the way it is. Some of us hard core guy will remain, and it will start all over again down the road.
Thanks