This pretty much sums it up. There is no quality axe market today, not really. It's so huge Council fills it almost single handed. Everyone else is offering cheap tools that the balance (the bulk probably) of the consumer base is looking for. They're probably made in China, and they are a tiny line in a massive catalog, meaning that there are few axe-only companies out there. Truper, for example, has a full tool catalog. The only thing left is the niche/outdoor market and that's well covered - GB, Wetterlings, Condor, Estwing, custom shops, buckets of tomahawk makers, Cold Steel, Marbles, then you've got the wall hangers, Best Made or Base Camp X (which are CT axes with paint).
And I think the purpose of the product line is important to the market. Council makes a quality tool, they know who is buying them and discerning customers know who to go to, it's not as if there are a lot of choices. Council seeks to fill the market for a real tool. Base Camp X or whoever, markets fancy axes to people who are into the life style aspect, which creates an image for BCX. Their bread and butter is likely in a different product line. Axes bring customers to the table. Then you take Truper or whoever, they make cheap, axe-shaped objects. Customer walks into the store, needs a large implement that resembles an axe, sees the cheap Truper next to the more expensive Council, says to himself, "what's the difference?" and walks out with the Truper. And, it does what it's needed to do. And even if it doesn't, the customer doesn't know any better.