well technically steel is everything
That's pretty much not true at all.
HT, blade geometry, and edge geometry all matter far more than what type of steel is used. 440A done well will cut very well, hold an edge very well, and outperform most of the usual crap you see. What type of steel is barely relevant. Heck, you can have a good knife made entirely from Ti.
There's no perfect steel. There are good ones for a variety of applications, and one thing I've noticed here is that you haven't mentioned what you expect from the blade. I didn't catch which BM you're looking at (Gold Class Grip?), but you're going to get a quality knife regardless, and in my estimation, the type of steel used shouldn't even be relevant, unless you're looking to try out another steel.
I've tried Elmax, but not CPM M4. I definitely prefer M390 to Elmax, any day, for a small knife, like a folder or an EDC fixed blade. Easy to sharpen, takes a great edge, and has excellent edge retention. Also is plenty tough for everyday purposes.
For choppers and other long blades, however, I'd take 1095, 5160, 52100, or 3V.
But ultimately, it's going to come down to what you want out of the knife. So many people make the mistake of buying for one characteristic, especially one as unimportant as steel type. If you're buying from a reputable company, the HT should be pretty darn good, and steel type will ultimately matter far less in terms of whether or not you like the knife than the design of the knife, ergos, geometry, fit and finish, and all the other features that make the knife a good fit (or not) for YOU. The upshot is that they spend tons of money looking for the perfect knife, and never find it, because they don't take the time to think about what they like about a knife or not, and they lose a lot of money because they buy stuff that they won't keep.