Since this thread is still going strong, I wanted to try to get a little more feedback while I had the opportunity.
I suppose I should give you a brief introduction first, since I imagine most people reading this don't have any idea who I am. I've been working for Julie at Arizona Custom Knives for just under two years now and share in all the duties of a dealer that entails. Anything that has been written on our website in those two years, knife descriptions, policies, messages on our front page, and so on was done by me.
I also laid out the design of the current website which was launched last July. We didn't accomplish everything we set out to do (I still have a huge list of changes and additions I want to make), but from our experience and the customer feedback we received it was a big step in the right direction. Like Julie, the knife business is my full-time job and not just a hobby, so I do take it seriously and am always looking for ways to improve our site.
With that out of the way, I'd be interested to hear if there are any more "deal-breakers" that would stop you from buying from a dealer. I'm mainly concerned with problems you might have with the dealer's website, but anything is helpful. Any comments that specifically address our site would be great too if you are familiar with it, but I don't want to hijack the thread. I'm probably more critical than anyone about our site, so chances are if something annoys you it annoys me too.
I think the whole "Sale Pending" issue has been beaten to death pretty thoroughly here, and the system we use works well for us, so there's no need to go back into that. The important part to us is that if a customer sees that something is "In Stock", it is in fact in stock and they can place their order online with the confidence that it will be shipped promptly to them without any hassle.
I believe we have most of the other concerns raised in the thread covered, with the exception of:
I know this wasn't specifically addressed to me, but sorting by price has been on my "to do" list for long enough and it should be something we can put in fairly quickly. Expect to see it soon. Any other suggestions would be appreciated as well.
Thanks.